Digital PR Lead

Blue Array

4d•Remote

About The Position

Blue Array is hiring a Digital PR Lead to lead its growing Digital PR team, develop the agency’s Digital PR offering, and work with the Head of SEO to bring Digital PR and SEO closer together. The role includes day-to-day team leadership, developing strategy and standards, overseeing some of the agency’s largest client accounts, and helping shape how the service responds to changes in media, search, and AI search. The team supports clients across sectors including finance, fashion, and lifestyle. The Digital PR Lead will manage and develop team members, contribute to hiring and onboarding, set campaign and reporting standards, and build effective processes. They will align Digital PR activity with SEO objectives, lead client relationships and performance discussions, oversee media relations and outreach, and use campaign data to assess results and improve performance. The role also contributes to new business pitches, account growth and renewals, resource planning, profitability, team utilisation, and agency-wide knowledge sharing. This is a UK-based remote role with flexible working and regular travel to the Reading headquarters and client locations. The role may include working overseas for up to one month each year. Applicants must have the right to work in the UK and be currently based in the UK; sponsorship is not available.

Requirements

Strong Digital PR experience, ideally in an agency, including line management or team leadership.
A track record of campaigns that earn significant media coverage, quality links, and audience engagement.
Experience contributing to new business, such as shaping pitch ideas, building pitch decks, or presenting to prospective clients.
A people-first approach to leadership and the ability to motivate, develop, and support a diverse team.
Good industry knowledge and curiosity about the direction of Digital PR, including its role in AI search and brand visibility.
A strong grasp of SEO and how Digital PR supports it.
Confidence using Digital PR tools, platforms, and media databases.
Excellent communication and presentation skills, including the ability to explain complex ideas clearly.
A proven track record in media relations and outreach.
Strong analytical skills and experience measuring campaign success using qualitative and quantitative metrics.
The ability to manage competing priorities in a fast-paced environment and tackle challenges proactively.
A passion for storytelling and an interest in current events and digital media trends.
The right to work in the UK and current residence in the UK.

Responsibilities

Lead, mentor, and develop the growing Digital PR team, including regular one-to-ones, performance reviews, ongoing feedback, hiring support, and onboarding.
Help shape and evolve the Digital PR service, including campaign formats, outreach approaches, brand mentions, and visibility in AI search.
Identify opportunities for new ideas, tools, and improved ways of working.
Design and deliver Digital PR strategies that support client objectives, SEO strategy, and the agency’s vision.
Set standards for campaign quality, outreach, and reporting; build best-practice processes and ensure the team is trained in them.
Work with the Head of SEO and SEO teams to align Digital PR and SEO activity and improve visibility, links, and key SEO metrics.
Act as the main point of contact for some of the agency’s largest clients, overseeing campaign delivery, leading strategy and performance conversations, and building long-term relationships.
Ensure the team builds high-quality, relevant media lists and work directly with leading press titles to secure interviews, exclusives, and coverage.
Monitor client performance against agreed KPIs, use data to assess results, identify improvements, and adjust strategy as needed.
Support team operations, including resourcing, profitability, and time utilisation.
Contribute to new business pitches by shaping ideas, developing pitch decks, and presenting; identify opportunities to grow services for existing clients and support renewals and outbound business with senior leadership.
Monitor developments in media, Digital PR, and search, and share relevant knowledge with the team and wider agency.
Promote high standards of work and communication, support team development through BA Sessions and workshops, and represent Blue Array at industry events.

Benefits

Competitive salary based on experience.
Biannual bonus opportunities.
Pension.
36 days’ holiday a year, inclusive of public holidays, plus a day off on your birthday.
Remote working with flexible working arrangements and regular travel to the Reading headquarters and client locations.
Option to work overseas for up to one month each year.
Work.Life membership allowance for use at Work.Life spaces across the UK.
Dog-friendly office in Reading.
Company socials, including summer and winter parties.
Three charity days a year.
Cycle-to-work and electric vehicle schemes.
Parental leave and benefits policies, including enhanced family leave and paid dependants leave.
Private medical insurance.
Free gym membership.
Employee assistance programme.
Sickness pay beyond the statutory allowance.
Internal training and development opportunities.
Free access to the Blue Array Academy.
Personal development budget.
Regular BA Sessions and knowledge-sharing workshops.