Link Building Specialist & Digital PR

Viva • Colorado Springs, CO

3d • Remote

About The Position

Viva Talent is hiring a Link Building Specialist & Digital PR to establish and run an in-house digital PR and link-building program. The role will help potential customers discover Viva through relevant stories, media coverage, brand mentions, and quality backlinks that strengthen Viva’s visibility in Google and AI-generated answers. The specialist will work with the SEO & AEO Manager to track the impact of the program on organic and AI search.

The position is remote and based in Latin America. It includes ownership of the backlink pipeline, journalist and publisher outreach, digital PR campaigns, backlink quality monitoring, AI-source visibility, review-site profiles, and a monthly budget for paid placements. Viva Talent connects US companies with Executive Assistants across Latin America and describes itself as a globally distributed team of 200+ people across 15+ countries and 3 continents.

Requirements

• 3–5 years of experience in similar roles, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or 5+ years working in SEO.
• Experience researching journalists and publications, writing personalized pitches, and earning media coverage or backlinks.
• Understanding of what makes a backlink relevant and valuable, and experience managing outreach, follow-ups, and placement quality.
• An existing network of editors, journalists, and publishers that the candidate can reach.
• Ability to pitch ideas effectively and manage many outreach threads with care and consistency.
• Comfort tracking campaign results and explaining what is working, what is not, and what to try next.
• C1+ English proficiency and clear, confident, concise, and engaging written and verbal communication.
• Experience using AI to find targets, research journalists, and draft pitches, with the judgment to personalize and quality-check every message.

Nice To Haves

• B2B experience.

Responsibilities

• Own the backlink pipeline end to end: identify relevant sites and journalists, personalize outreach, follow up, secure placements, and track results.
• Focus backlinks on the pages Viva wants to rank, rather than only the homepage.
• Monitor Viva’s backlink profile and placement quality, identify potentially harmful links, and coordinate cleanup when needed.
• Track placements, backlinks, citations, and authority metrics; share progress, insights, and next steps with the SEO & AEO Manager.
• Earn mentions for Viva in sources cited by AI answers, including industry lists, comparison articles, and trusted publications.
• Set up and grow Viva’s profiles on review sites.
• Manage a monthly budget for paid placements and select sites with real readers and editorial standards.
• Plan and run digital PR campaigns that pitch timely, relevant stories to journalists, editors, and publications read by Viva’s buyers.
• Build and maintain relationships with journalists, editors, publishers, and website owners to earn relevant media coverage, brand mentions, and editorial backlinks.

Benefits

• 100% remote work, forever.
• Competitive compensation with increases every six months and performance bonuses.
• Global health insurance, including medical, dental, vision, mental health, and routine care.
• Paid holidays, vacation, sick leave, and family care days.
• Parental leave and flexible support.
• A culture centered around growth, ownership, well-being, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed