Media & PR Lead

Normal Computing Corporation•New York, NY

2d•$193,553 - $215,058

About The Position

Normal Computing is an applied AI company working on foundational hardware and software for the semiconductor industry, critical AI infrastructure, and broader computing systems. It operates across New York City, Mountain View, London, Copenhagen, and Seoul. The Media & PR Lead will develop the public story of Normal Inference Systems, translating unfamiliar computing architecture and the company’s AI and silicon research for technical media and broader technology, business, and policy audiences. Working with researchers and engineers, the role develops original story angles and creates opportunities for company voices through earned media, alternative media, and public speaking. Reporting to the Head of Communications, the Media & PR Lead owns media relationships and PR programs, including major announcements, speaking opportunities, and partner work. The role carries forward the public story developed with editorial, technical writing, and product marketing colleagues, and coordinates with social and creative production to plan coverage and amplification.

Requirements

Substantial experience in media relations, PR, or journalism, with work in deep tech, semiconductors, AI infrastructure, or adjacent industries.
Demonstrated ability to identify strong stories, develop original angles, and write tailored pitches that earn attention while understanding editorial interests.
Experience owning complex announcements involving leaders and multiple organizations, including planning, materials development, review coordination, and delivery under external deadlines.
Ability to learn unfamiliar technical domains quickly, ask useful questions, build credibility with engineers and researchers, and explain the significance of technical results accurately.
Ability to assess media and speaking opportunities and explain recommendations in terms of audience, impact, and required time.
Ability to build productive relationships with journalists, independent media, event organizers, and external communications teams, and manage competing priorities and sensitive information.
Strong writing across press releases, contributed articles, speaker proposals, and briefing materials; ability to draw substance from experts and bring drafts close to completion before final review.
Experience preparing leaders for public engagements and helping new spokespeople develop confidence and a distinct point of view; ability to write in another person’s voice while retaining the substance of their argument.
Willingness to travel up to 25% of the time for team meetings, industry conferences, and media engagements.

Responsibilities

Develop media angles and sustained relationships across technical trades, mainstream media, and selected analysts; write tailored pitches, manage incoming requests, conduct outreach, and maintain a story pipeline.
Build and prioritize opportunities across independent media, podcasts, public talks, panels, and industry forums; match opportunities to company expertise, cultivate hosts and organizers, develop speaker proposals and recognition nominations, and manage engagements.
Develop public voices among executives, engineers, and researchers; prepare them for interviews, talks, and analyst briefings with narratives, remarks, and supporting materials.
Lead PR and public-communications programs for product, research, financing, partnership, and company milestone announcements, from planning through launch and follow-up.
Develop announcement messaging with the Head of Communications and leadership; write press releases and manage stakeholder coordination, approvals, pitching, briefings, and embargoes.
Develop joint partner stories and announcement programs based on work and results; coordinate messaging, timing, approvals, outreach, and amplification with partner communications and investor PR teams.
Recommend investments across media, speaking, and recognition based on audience fit, business relevance, likely impact, and leadership time; track industry narratives and competitor coverage and use results to improve priorities.
Write media kits, briefings, Q&A materials, and contributed pieces with leaders and technical experts; anticipate difficult questions and misinterpretations and prepare responses with relevant colleagues.
Coordinate editorial, technical, and visual collateral reviews and ensure materials are ready ahead of major PR initiatives.
Develop remarks and executive posts related to media, speaking, and company milestones; coordinate with social and creative production on content and publication timing before and after engagements and media coverage.