Creator PR & Reputation Lead

Catface•Austin, TX

2d•$70,000 - $80,000•Onsite

About The Position

The Creator PR & Reputation Lead develops, manages, and strengthens the public reputation of a high-profile digital creator, associated brands, and an established digital entertainment company. The role focuses on anticipating reputation risks, preparing for potential crises, strengthening fan trust, and increasing positive awareness of the creator and associated brands. Reporting to the Head of Marketing, this person works closely with the Founders, Marketing, HR, and leadership. The position is based in Austin, Texas, and requires occasional evening and weekend availability during time-sensitive PR situations.

Requirements

4–6+ years of experience in public relations, talent publicity, reputation management, crisis communications, or entertainment communications.
Strong understanding of YouTube, TikTok, Instagram, X, Reddit, Discord, online fandoms, and creator culture.
Experience navigating social media crises, public criticism, misinformation, sensitive topics, and reputation-related issues.
Strong ability to distinguish legitimate fan concerns, emerging reputation risks, and misinformation.
Exceptional writing, communication, judgment, discretion, and problem-solving skills.
Comfortable working directly with high-profile digital creators and senior leadership and providing clear recommendations during sensitive situations.
Highly proactive, with the ability to anticipate potential problems, gather information, and build systems and strategies before issues arise.
Fan-first mindset and understanding of how long-term community trust contributes to a creator's reputation and brand.
Ability to provide occasional evening and weekend support during time-sensitive PR situations.

Nice To Haves

Direct experience working with digital creators, actors, public figures, entertainment brands, gaming, or digital media.

Responsibilities

Own day-to-day PR, reputation management, and crisis communications for a high-profile digital creator and associated brands.
Monitor social media, fan communities, reviews, press, and online conversations to identify emerging criticism, misinformation, inaccurate narratives, and potential reputation risks.
Develop proactive crisis and reputation plans, including response strategies, holding statements, talking points, FAQs, escalation procedures, and guidance on when and how to respond.
Work directly with the creator and senior leadership to understand the brand, history, voice, values, audience, sensitivities, and long-term vision.
Gather information from Founders and leadership to build and maintain an internal PR & Reputation Brand Guide covering messaging pillars, communication standards, creator preferences, sensitive topics, known risks, and dos and don'ts.
Advise the Head of Marketing, Founders, HR, and leadership on public statements, announcements, interviews, partnerships, appearances, social conversations, and reputation-sensitive decisions.
Develop proactive PR initiatives that increase positive awareness and conversation around the creator and associated brands.
Identify opportunities to highlight fan appreciation, charitable efforts, community involvement, creator accomplishments, company initiatives, and positive impact through social, digital, creator, and press channels.
Keep the fan perspective central to communication strategies while thoughtfully supporting the Founders, artists, employees, and company.