Creator PR & Reputation Lead

Catface•Austin, TX

23h•Onsite

About The Position

An established digital entertainment company is seeking a Creator PR & Reputation Lead to develop, manage, and strengthen the public reputation of a high-profile digital creator, associated brands, and the company. The role focuses on creator and entertainment public relations, online fandoms, social media culture, reputation risks, crisis preparation, fan trust, and positive awareness. Reporting to the Head of Marketing, the position works closely with the Founders, Marketing, HR, and leadership. The role is based in Austin, Texas, and is in-office. Occasional evening and weekend availability is required during time-sensitive PR situations. The position is classified as exempt, with an annual salary of $70,000–$80,000. The job description notes that it is not a comprehensive listing of duties and that responsibilities may change or new ones may be assigned at any time.

Requirements

4–6+ years of experience in public relations, talent publicity, reputation management, crisis communications, or entertainment communications.
Strong understanding of YouTube, TikTok, Instagram, X, Reddit, Discord, online fandoms, and creator culture.
Experience navigating social media crises, public criticism, misinformation, sensitive topics, and reputation-related issues.
Ability to distinguish legitimate fan concerns, emerging reputation risks, and misinformation.
Exceptional writing, communication, judgment, discretion, and problem-solving skills.
Comfort working directly with high-profile digital creators and senior leadership and providing clear recommendations during sensitive situations.
Proactive ability to anticipate potential problems, gather information, and build systems and strategies before issues arise.
Fan-first mindset and understanding of how long-term community trust contributes to a creator’s reputation and brand.
Ability to provide occasional evening and weekend support during time-sensitive PR situations.

Nice To Haves

Direct experience working with digital creators, actors, public figures, entertainment brands, gaming, or digital media.

Responsibilities

Own day-to-day PR, reputation management, and crisis communications for a high-profile digital creator and associated brands.
Monitor social media, fan communities, reviews, press, and online conversations to identify emerging criticism, misinformation, misleading or inaccurate narratives, and potential reputation risks.
Develop proactive crisis and reputation plans, including response strategies, holding statements, talking points, FAQs, escalation procedures, and guidance on when and how to respond.
Work directly with the creator and senior leadership to understand the brand, history, voice, values, audience, sensitivities, and long-term vision.
Gather knowledge from Founders and leadership to build and maintain an internal PR & Reputation Brand Guide covering messaging pillars, communication standards, creator preferences, sensitive topics, known risks, and dos and don’ts.
Advise the Head of Marketing, Founders, HR, and leadership on public statements, announcements, interviews, partnerships, appearances, social conversations, and reputation-sensitive decisions.
Develop proactive PR initiatives that increase positive awareness and conversation around the creator and associated brands.
Identify opportunities to highlight fan appreciation, charitable efforts, community involvement, creator accomplishments, company initiatives, and positive impact through social, digital, creator, and press channels.
Keep the fan perspective central to communication strategies while thoughtfully supporting the Founders, artists, employees, and company.