PR & Media Relations Manager

Fonroche Lighting America•Dallas, TX

1d•Onsite

About The Position

Fonroche Lighting America is seeking a hands-on PR professional to lead public relations efforts across local, regional, national, and industry media. The role works closely with Marketing, Sales, executives, customers, and project stakeholders to find compelling stories, develop strategic angles, build media relationships, and secure meaningful earned media coverage. The position is based on-site in Coppell, Texas, and requires travel. The manager will lead PR and earned-media strategies for major projects, company initiatives, and industry opportunities. They will develop media materials, coordinate media opportunities, translate technical topics into accessible stories, and collaborate with Marketing to extend the value of earned media across digital channels and search. The role calls for a proactive, organized communicator who can work independently and manage multiple opportunities.

Requirements

At least 4 years of experience in public relations, media relations, communications, journalism, or a related field.
Proven track record of securing earned-media coverage.
Strong experience pitching journalists, editors, and producers.
Excellent writing, research, communication, and storytelling skills.
Strong media relationships and the ability to develop new ones.
Proactive, persistent, resourceful, and comfortable working independently.
Ability to turn complex or technical subjects into compelling stories.
Strong organization and follow-through, with the ability to manage multiple opportunities simultaneously.

Nice To Haves

Experience securing national or major regional media coverage.
Experience with infrastructure, energy, sustainability, technology, government, or municipal projects.
Experience with trade and industry publications.
Experience with SEMrush or similar PR/media intelligence tools.
Existing relationships with business, infrastructure, energy, sustainability, technology, or government journalists.
PR agency experience.

Responsibilities

Develop and execute PR and earned-media strategies for major projects, company initiatives, and industry opportunities.
Identify compelling story angles and proactively pitch local, regional, national, trade, and international media.
Build and maintain relationships with journalists, editors, producers, and industry publications.
Develop personalized media pitches and follow up consistently to secure coverage.
Coordinate interviews, media visits, photography, video, and other materials for media opportunities.
Manage media outreach around project launches, installations, ribbon cuttings, customer successes, and other milestones.
Identify opportunities for executive interviews, contributed articles, podcasts, television, and expert commentary.
Write press releases, media advisories, pitches, talking points, case studies, and other PR materials.
Translate technical and infrastructure-related topics into compelling stories for broader audiences.
Use SEMrush and other media intelligence tools to research journalists, identify opportunities, monitor coverage, and measure PR results.
Work with Marketing to maximize the value of earned media across digital channels and search.