Managing Director, PR & Integrated Media

CG Life

4h • $275,000 - $300,000

About The Position

The Managing Director, PR & Integrated Media is a senior agency leader responsible for the vision, growth, evolution, and performance of CG Life’s integrated capabilities across earned media, owned media, paid media, and corporate communications. Reporting to the Chief Operating Officer and serving on the Leadership Team, this person leads approximately 30 professionals and senior functional leaders and helps shape measurable communications impact for pharmaceutical and life sciences clients.

The role combines deep communications expertise with commercial and executive-level leadership. The Managing Director serves as a senior counselor to clients and prospects, builds and expands client relationships, and translates complex scientific and business challenges into communications opportunities. The position advances integration across media channels, the use of AI, data, and technology, new approaches to measurement, and the development of differentiated services and products. It is also accountable for the Media Impact Group’s revenue growth, profitability, operational performance, and people leadership.

Requirements

• 15 or more years of relevant communications experience in pharmaceutical, biotechnology, life sciences, healthcare communications, or a closely related environment, including significant agency experience.
• 10 or more years leading teams and growing clients within a pharmaceutical agency environment.
• Deep expertise in earned media and corporate communications, with demonstrated leadership of communications programs supporting pharmaceutical products, particularly at launch or critical lifecycle inflection points.
• Proven ability to generate revenue through new client acquisition and pitching, expansion of existing relationships, and development of new PR, corporate communications, or integrated communications services.
• Demonstrated ability to build relationships with C-suite and senior pharmaceutical and life sciences executives, enter new client organizations, and convert relationships into business opportunities.
• Strong understanding of paid and owned media in integrated communications programs and ability to partner with and lead subject matter experts in these disciplines.
• Curiosity about and experience with AI and relevant tools, emerging technology, data, and evolving communications and media approaches, including a track record of applying innovation to improve client or business outcomes.
• Strong understanding of communications and media measurement and ability to connect program performance with meaningful client and business outcomes.
• Strong business and financial acumen, including experience managing revenue growth, profitability, staffing, utilization, forecasting, and investment decisions in an agency or professional-services environment.
• Exceptional executive communication, presentation, relationship-building, and consultative skills.
• Ability to translate complex scientific, clinical, and business information into clear, compelling communications strategies and narratives.
• Collaborative leadership style, with demonstrated ability to work across disciplines, align senior stakeholders, and lead change in a complex organization.

Nice To Haves

• Experience developing communications strategies for complex scientific and medical products in rare disease, hard-to-treat conditions, oncology, specialty medicine, or similarly complex therapeutic categories.

Responsibilities

• Set the vision and strategic direction for CG Life’s Media Impact Group, integrating earned media, owned media, paid media, and corporate communications into a differentiated client offering.
• Lead and empower senior Media Impact leaders, establishing accountability while enabling subject matter experts to lead their disciplines and teams.
• Identify opportunities to strengthen and differentiate capabilities in response to client needs, audience behavior, industry dynamics, and emerging technologies.
• Build connectivity across earned, owned, and paid channels to reach audiences, shape perceptions, and deliver measurable client impact.
• Partner with Strategy, Creative, Client Services, Business Development, and agency leaders to integrate Media Impact capabilities into broader agency solutions.
• Represent the Media Impact Group on the CG Life Leadership Team and contribute to agency strategy, growth priorities, capability development, and organizational decisions.
• Own the Media Impact Group’s revenue growth strategy, driving new client acquisition, expansion of existing relationships, and development of new services and offerings.
• Build relationships with senior client prospects and decision-makers and position CG Life as a trusted communications partner.
• Partner with Business Development on pitches, capability presentations, strategic workshops, and senior-level prospect conversations.
• Engage clients to identify evolving needs and opportunities to expand CG Life’s strategic support and services.
• Work with Client Services and agency leadership to identify opportunities to bring Media Impact Group capabilities to existing clients.
• Maintain and foster a professional network across pharmaceutical, biotechnology, life sciences, healthcare communications, media, and related industries.
• Advise C-suite and executive-level pharmaceutical and life sciences clients on product communications, corporate communications, reputation, media strategy, and integrated communications challenges.
• Apply pharmaceutical commercialization communications expertise to help clients navigate scientific, regulatory, competitive, and stakeholder environments.
• Advise on communications involving rare diseases, hard-to-treat conditions, specialty products, emerging therapies, and complex scientific stories for patient, HCP, and caregiver communities.
• Help clients connect corporate reputation, product narratives, earned media, owned media, and paid media in cohesive communications strategies.
• Build trusted senior-level client relationships that strengthen confidence, support long-term partnerships, and create opportunities for growth.
• Maintain an informed perspective on life sciences communications, stakeholder expectations, technology, regulation, and how audiences discover and engage with health information.
• Advance CG Life’s use of AI, technology, data, and emerging technology to improve the quality, speed, intelligence, measurement, and impact of communications and media programs.
• Work with Media Impact leaders to develop methodologies, services, tools, and commercial offerings that provide differentiated client value and growth opportunities.
• Encourage experimentation and innovation while maintaining standards for quality, accuracy, privacy, regulatory compliance, and client trust.
• Build a culture of testing ideas, learning from results, and applying innovation to improve client outcomes.
• Advance measurement of communications effectiveness and business impact across earned, owned, and paid channels.
• Connect channel performance, audience behavior, communications outcomes, and client business objectives.
• Set expectations for data-informed decisions and ensure insights optimize programs, inform strategy, and demonstrate value.
• Help move client discussions beyond activity and channel-level metrics toward clearer understanding of communications and media impact.
• Maintain accountability for the Media Impact Group’s business performance within CG Life’s integrated agency P&L.
• Drive profitable growth by balancing revenue opportunities, client needs, staffing, investments, and operational efficiency.
• Partner with Finance, Operations, and functional leaders to manage revenue forecasts, gross margin, billable utilization, staffing needs, and other operating metrics.
• Evaluate investments in people, technology, tools, partnerships, and capabilities for their potential to improve client impact and create sustainable business value.
• Set expectations for leadership, collaboration, client service, innovation, business performance, and accountability across the Media Impact Group.
• Coach and advise senior leaders as they strengthen teams, develop capabilities, address performance challenges, and prepare future leaders.
• Partner with agency leadership and People Operations on organizational structure, hiring, development, succession, and retention.
• Foster collaboration while enabling discipline-specific expertise and removing barriers between functions.
• Create opportunities for Media Impact team members to contribute their expertise to integrated client engagements and agency initiatives.
• Model CG Life’s leadership expectations and support a culture of curiosity, collaboration, accountability, and continuous improvement.
• Champion collaboration, transparency, and trust in support of team well-being, engagement, and exceptional client work.

Benefits

• Medical, dental, and vision insurance, with CG Life covering a generous portion of employee contributions.
• 401(k) plan with a generous company match and immediate vesting.
• Generous paid parental leave.
• Annual professional development budget.
• Flexible time off.
• Life insurance.
• Long-term disability coverage.
• Employee assistance program.
• Eligibility to participate in a discretionary bonus program, subject to plan rules.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed