Social Media, PR & Media Strategist

Residents Medical•Los Angeles, CA
•Onsite

About The Position

This role sits at the intersection of social media, storytelling, PR, and earned media. You’ll help identify timely stories, trends, and content opportunities, and turn launches, research, partnerships, and milestones into strong social and media narratives. You will conduct daily outreach to journalists, editors, producers, newsletters, podcasts, and industry voices, build media relationships and targeted press lists, and develop personalized pitches and story angles. You will also draft press releases, articles, executive commentary, and thought leadership, create and capture content, and be comfortable and natural on camera. The role requires tracking social performance, outreach, and earned media placements. We are looking for a strong storyteller with strong social instincts and real PR/media outreach experience. You should know how to research a journalist, understand what they cover, develop the right angle, pitch them personally, follow up, and build the relationship over time.

Requirements

  • Strong storyteller with strong social instincts
  • Real PR/media outreach experience
  • Ability to research a journalist, understand their coverage, develop the right angle, pitch them personally, follow up, and build relationships
  • Must be based in Los Angeles
  • Available to work in-office full-time

Nice To Haves

  • Experience in AI, technology, education, healthcare, or medical media
  • Existing media relationships

Responsibilities

  • Lead social content across LinkedIn, Instagram, TikTok, X, and emerging platforms
  • Identify timely stories, trends, and content opportunities
  • Turn launches, research, partnerships, and milestones into strong social and media narratives
  • Conduct daily outreach to journalists, editors, producers, newsletters, podcasts, and industry voices
  • Build media relationships and targeted press lists
  • Develop personalized pitches and story angles
  • Draft press releases, articles, executive commentary, and thought leadership
  • Create and capture content
  • Be comfortable and natural on camera
  • Track social performance, outreach, and earned media placements

Benefits

  • 401k
  • Blue Cross Full PPO
  • Free snacks and drinks
  • Great headquarters with wellness room, game room, gym etc.
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