Social Media Strategist
About The Position
We’re looking for a creative, strategic, and highly skilled Social Media Strategist to lead social media strategy and creative direction across multiple client accounts. This is a skilled lead role. You won’t just oversee the work, you need to know how to do it at a high level and be able to teach others how to do it, too. You should bring strong experience in social media strategy, paid social, graphic design, video editing, and content creation. You should understand not only what to create, but why it works for a specific platform, audience, and goal. You are not just managing social media, you are setting the standard and helping your team become better marketers.
Requirements
- Proven experience developing and leading social media strategy
- Strong understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube, and how strategy differs across platforms
- Strong hands-on experience with paid social advertising, particularly Meta Ads
- Experience managing targeting, budgets, creative testing, optimization, and paid social performance
- Strong graphic design background and creative eye
- Video editing experience, particularly short-form social content
- Strong writing, content creation, and storytelling skills
- Ability to analyze social media performance and turn data into action
- Experience managing multiple accounts or campaigns
- Ability to coach, train, and develop other social media professionals
- Confidence leading client conversations
- Creative, strategic, and idea-driven mindset
- Strong organization, ownership, and follow-through
- Ability to operate in a fast-paced agency environment
- Bachelor’s degree in marketing, communications, graphic design, or related field OR equivalent experience
- Proficient with Google Suite and general technology
Nice To Haves
- Relevant industry certifications are a plus, including Meta Blueprint, TikTok Media Buying, Google Ads, HubSpot Social Media Marketing, or similar platform-specific certifications
Responsibilities
- Develop and lead social media strategies across multiple client accounts
- Build platform-specific strategies based on client goals, audiences, and brands
- Lead organic and paid social media strategy, including campaign setup, targeting, testing, optimization, and performance
- Develop creative content ideas and campaigns designed to drive engagement and growth
- Provide creative direction for graphics, video, Reels, and other social-first content
- Use your design and video editing skills to evaluate work and improve creative quality
- Analyze performance and use data to adjust strategy and improve results
- Oversee content calendars and ensure the team stays ahead of schedule
- Lead client conversations related to social media strategy, content, and performance
- Coach and develop Social Media Content Creators
- Provide hands-on training in strategy, paid social, design, video editing, and content creation
- Review work and provide clear, actionable feedback that helps the team improve
- Stay ahead of platform updates, trends, algorithms, and emerging content formats
Benefits
- Paid time off
- 10 paid holidays
- Paid birthday holiday
- Paid parental leave for eligible employees
- Medical coverage with Lemon Seed paying 75% of the employee premium
- Dental and vision coverage
- Preventative health, wellness, vision, and dental services of up to $5,000 annually
- Mental health counseling services of up to $3,000 annually
- Physical and nutritional health services of up to $750 annually
- 401(k) retirement plan with a company Safe Harbor Match
- Monthly Flex Time
- Christmas Club savings program
- Company-paid life insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
