Media & Social Strategist

TRUSTONE FINANCIAL CREDIT UNION • Burnsville, MN

10h • $66,500 - $83,000 • Onsite

About The Position

With the oversight of the SVP/Director of Channel Marketing, leads TruStone Financials integrated paid media and social media strategy, implementation and optimization. Manages agency and vendor relationships, media planning and buying, channel strategy, campaign execution, content development and leads social community engagement to build the TruStone Financial brand, reach priority audiences and support measurable growth. Partners across the enterprise with key stakeholders, such as Marketing, Digital Experience, Retail, Compliance, and external agencies to connect strategic planning with disciplined execution and performance reporting.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications, Advertising, Media or a related field, or equivalent work experience.
• 5+ years of related experience in media strategy, media planning and buying, social media marketing, digital advertising or integrated marketing.
• Demonstrated experience managing agencies, vendors, media budgets and cross-channel campaign implementation.
• Experience with social content creation, copywriting, photography and video editing; working knowledge of Adobe Creative Suite or equivalent tools such as Canva.
• Experience with analytics, campaign tracking, pixel implementation, dashboards and performance reporting; Google Analytics experience preferred.
• Excellent organizational, project management, written, verbal and presentation skills.
• Ability to lead cross-functional work, manage multiple priorities and meet regular and changing deadlines.
• Willingness to monitor social media outside standard business hours and travel to branches or events for content creation as needed.
• Reliable vehicle/transportation for local travel and a valid driver’s license.
• Maintains awareness of enterprise compliance requirements, including Bank Secrecy Act (BSA/AML) obligations, and follows internal policies and escalation protocols as applicable.
• Ability to pass a pre-employment drug test and various background checks.
• Regular and reliable attendance at the workplace.

Nice To Haves

• Strong understanding of financial services, personal finance topics and advertising compliance requirements preferred.

Responsibilities

• Leads TruStone Financials integrated paid media and social media strategy, implementation and optimization.
• Manages agency and vendor relationships, media planning and buying, channel strategy, campaign execution, content development.
• Leads social community engagement to build the TruStone Financial brand, reach priority audiences and support measurable growth.
• Partners across the enterprise with key stakeholders, such as Marketing, Digital Experience, Retail, Compliance, and external agencies to connect strategic planning with disciplined execution and performance reporting.

Benefits

• Competitive pay and incentive programs for all positions.
• Health insurance with the ability to choose which plan option is best for you – a Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• Earn 22 days of paid time off annually for full-time employees with an equivalent accrual for part-time employees – and, the longer your tenure, the more PTO you’ll have to enjoy.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer for organizations you are passionate about.
• 401(k) with 50% employer match on the first 6% you contribute – plus, after one year of service, an additional 3% safe harbor employer contribution that is immediately 100% vested regardless if you are contributing or not.
• Eligibility for profit sharing opportunities in the form of a contribution to your 401(k) account.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x your base salary with the option to purchase additional coverage for yourself, spouse and eligible dependents.
• Reimbursement for higher education expenses of up to $5,250 per calendar year (including tuition, books and activity fees).
• Career development opportunities – including our STEP job shadow program, TruStone Academy certification courses, Mentorship Program and more.
• Special employee discounts when you join TruStone Financial as a credit union member.
• Employee activities, events, discounts, and many other great benefits and perks!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level