Social Media Marketing Strategist

Keurig Dr Pepper•Burlington, MA

3d•$55,700 - $70,000•Hybrid

About The Position

We are seeking a highly creative, culturally curious and social-first Social Media Strategist to support organic social across our Coffee portfolio, including Keurig®, Green Mountain Coffee Roasters®, The Original Donut Shop® and McCafé® at Home, as well as key partnerships and collaborations. We’re looking for someone who lives and breathes social media - someone who knows what people are talking about, understands why content works, and has strong instincts for what a brand should (and shouldn’t) participate in. You’ll help manage content calendars across multiple brands, spot trends and real-time opportunities, partner with creators, and turn brand priorities into content people actually want to watch, share, and talk about. The ideal candidate is equal parts creative thinker, trend spotter and highly organized doer. You don’t need years of traditional marketing experience - what matters most is strong social instincts, an eye for great content and a serious appetite to learn. You’re curious, resourceful and ready to roll up your sleeves, whether that means pitching an idea, building a content calendar, grabbing a phone to capture content, or occasionally jumping in front of the camera yourself. You’re ready to figure things out, make things happen and help our brands move at the speed of social. This individual will report to the Senior Manager, Social Media and work closely with brand teams, creators, agencies and cross-functional partners across the North American Coffee Marketing organization - learning firsthand how to take a great social idea from cultural opportunity to execution within a large, fast-moving organization.

Requirements

We’re looking for someone who is excited to build a career in social media and wants to learn by doing. You are naturally curious, highly collaborative and energized by the pace of social and culture.
Bachelor’s degree preferred in Marketing, Communications, Advertising, Media or related field.
0–2 years of relevant experience in social media, content creation, marketing, communications or a related field. Internships, co-ops, campus organizations, freelance work and demonstrated personal content experience all count.
Deep familiarity with TikTok, Instagram, Facebook, YouTube and emerging social platforms, including an understanding of how content and audience behavior differ across them.
Strong understanding of internet culture, social trends, creators, memes and evolving platform behaviors.
Good creative instincts and an ability to recognize what makes content compelling, culturally relevant and shareable.
Excellent written communication skills with an ability to adapt tone and voice across different brands and audiences.
Highly organized with the ability to manage multiple projects, brands and deadlines simultaneously.
Comfortable working in a fast-moving environment where priorities and opportunities can change quickly.
Collaborative, proactive and willing to jump in wherever needed to move great work forward.
Familiarity with social media management, publishing, analytics or content creation tools is a plus, but not required.
Experience creating content - whether professionally, personally, academically or for organizations - is strongly valued.
Passionate about coffee, social media and pop culture.

Nice To Haves

Bonus points if you love coffee!

Responsibilities

Support the day-to-day management and execution of organic social content calendars across the Coffee portfolio, ensuring content is timely, relevant and aligned with established brand and social priorities.
Partner with brand teams and the broader cross-functional team to translate marketing strategies, product launches and business priorities into social-first content.
Support content from idea through execution, including briefing, copy development, asset coordination, feedback, approvals, publishing and performance learnings.
Support day-to-day publishing and content operations, including scheduling, asset management, approvals and cross-functional follow-ups.
Help ensure content feels native to each platform and is built for how people actually consume and engage with social.
Help capture and develop quick-turn, mobile-first social content, including behind-the-scenes, trend-led and real-time content.
Maintain content calendars, briefs, trackers and other working documents to keep social programs organized and moving across multiple brands.
Stay deeply plugged into social culture, emerging trends, memes, formats, creators, platform behaviors and conversations relevant to our brands and audiences.
Identify trends and cultural opportunities early, surface them to the broader team and help develop potential ways our brands could participate.
Support our weekly cross-functional Social Newsroom by monitoring social and culture, identifying emerging trends and conversations, and bringing forward relevant examples and opportunities for consideration.
Monitor competitor and best-in-class brand activity to identify emerging creative approaches, platform behaviors and potential opportunities for the Coffee portfolio.
Help foster a test-and-learn mindset by surfacing new formats, creative approaches and platform capabilities worth experimenting with.
Support quick-turn content development when relevant trends, conversations or cultural moments emerge.
Help identify, brief and coordinate social-first content creators who support always-on organic content across the portfolio.
Partner with internal teams, agencies and creators to help develop content that feels authentic to each brand while remaining native to social.
Support the creative development process by providing thoughtful, social-first feedback and coordinating revisions and approvals.
Identify opportunities to capture, repurpose and adapt content quickly across platforms and brands.
Support the development and execution of quick-turn content in response to emerging trends and cultural moments.
Help coordinate creator deliverables, timelines, assets and other day-to-day needs to keep content moving.
Partner closely with Community Management teams to help ensure our brands show up consistently and authentically across social.
Help identify proactive community engagement opportunities where our brands can join relevant conversations, interact with other brands and creators, and build brand love.
Develop a deep understanding of each brand’s distinct social voice and help bring that voice to life consistently across content and community.
Surface recurring community conversations, questions and behaviors that can inform future content and engagement opportunities.
Flag emerging conversations or opportunities to the broader Social team for consideration and potential activation.
Work closely with Brand Marketing, PR, Media, Influencer, Community Management, Legal, agencies and other partners to support the execution of social content and activations.
Support the translation of established brand and social priorities into day-to-day content and activation opportunities.
Coordinate across internal and external partners to help move content through development, review, approval and publishing.
Maintain strong organization across multiple brands, projects, deadlines and stakeholders.
Contribute a social-first perspective in meetings and creative discussions, helping ensure ideas are developed with platform behaviors and audiences in mind.
Keep stakeholders informed on timelines, deliverables and next steps to help work move efficiently.
Monitor organic social performance and help identify what is, and isn’t, resonating with audiences.
Track performance signals including reach, engagement, shares, saves, comments and audience behavior.
Help capture and organize key learnings, creative patterns and platform insights to inform future content development.
Support regular social reporting by gathering performance data, identifying notable content and surfacing emerging patterns.
Stay curious about why content performs the way it does and bring observations and learnings back to the broader team.