Leader, Event Marketing - North America

Johnson Controls•Glendale, AZ

2d•$130,000 - $160,000

About The Position

Johnson Controls is seeking a commercially minded senior marketing leader to set the standard for North American events and lead a team in delivering meaningful in-person experiences. The role uses events as a strategic customer engagement platform to accelerate growth, deepen customer relationships, strengthen market position, and create measurable commercial impact. Partnering with the business and the VP Marketing Americas, the leader manages 3–5 direct reports and leads the strategy, planning, and execution of customer, partner, and industry events. The role works across marketing, sales, product, field, and executive teams to set objectives, create audience experiences, measure business impact, and align events with organizational priorities. It calls for an influential, collaborative leader comfortable in complex matrixed environments, focused on results while managing detailed execution. The role builds an annual event portfolio aligned with business growth goals, industry priorities, local field initiatives, and system and service solutions, while prioritizing investments within budget. It leads proprietary symposiums, industry trade shows, and local roadshows; develops customer and stakeholder relationships; establishes measurable commercial objectives; and leads internal teams and external creative, exhibit, and sponsorship partners.

Requirements

Bachelor’s degree in a related field.
10+ years of progressive experience across B2B marketing and events.
Experience leading marketing transformation.
Collaborative leadership skills, including supporting high-performing direct reports and driving cross-functional alignment.
Track record of leading major initiatives that achieve results through project charters and action plans, broad stakeholder management, operational cadence, problem-solving, and KPI reporting.
Track record of delivering leads in a campaign-driven environment with measurable pipeline or revenue impact.
People leadership experience and agency/vendor management experience, including developing and motivating a mix of employees and agency partners.
Exceptional organization and project management skills.
Comfort engaging with customers and colleagues in the field.
Strong familiarity with lead generation management, sales funnels, and CRM/Salesforce.
Data-driven decision-making with a focus on measurable outcomes.
High energy and ability to raise enthusiasm among colleagues.

Nice To Haves

Master’s degree, such as in Business, Marketing, or Communication.
Demonstrated knowledge and experience using AI to drive effective marketing outcomes and operational efficiency.
Track record of working with field sales to implement sales enablement and marketing programs.
Familiarity with lean and continuous improvement methodologies, such as 80/20 and Kaizen.

Responsibilities

Build an annual event strategy and portfolio aligned with business growth objectives, vertical industry priorities, local field growth initiatives, and system and service solution sets.
Prioritize event investments to support annual budget requirements.
Create customer and prospect experiences that address their needs and desired outcomes.
Lead the execution of proprietary symposiums, industry trade shows, and local roadshows.
Build lasting relationships with key customers, partners, industry associations, and stakeholders.
Set specific, measurable annual and event-level objectives, including engagement, qualified leads, pipeline creation, closed/won sales, customer loyalty, executive relationships, and marketing return on investment.
Lead and support a direct team of 3 professionals and manage a stated team of 3–5 direct reports.
Build alignment and support among internal business leaders, including P&L owners, Sales, Product Management, and domain and solutions subject-matter experts.
Manage external agencies and partners, including creative agencies, exhibit houses, and sponsorship partners.
Partner across marketing, sales, product, field, and executive teams to develop event objectives, deliver audience experiences, measure business impact, and align activity with organizational priorities.
Lead marketing transformation and drive cross-functional alignment and a results-oriented operating cadence.
Develop project charters and action plans, manage stakeholders, identify problems, deliver solutions, and report on KPIs.
Deliver leads in a campaign-driven environment and demonstrate measurable pipeline and revenue impact.
Engage with customers and colleagues in the field and work with field sales on programs and sales enablement.