North America Service Product & Marketing Leader

Tennant Company•Eden Prairie, MN

About The Position

The North America Service Product & Marketing Leader owns the strategy, commercialization, growth, and digital transformation of Tennant's North American service offerings. The role develops and manages the service portfolio, drives recurring revenue growth through pricing and attachment strategies, enables sales through marketing and commercial tools, and leads cross-functional initiatives to modernize systems and processes used by customers, sales teams, and field technicians. Working across Sales, Service Operations, Finance, Engineering, IT, R&D, Marketing, Product Management, and Digital teams, this position serves as the primary business leader responsible for maximizing the value of Tennant's service offerings throughout the customer lifecycle. The position combines product management, commercial leadership, business strategy, and digital transformation. It owns the ongoing evolution of service agreements, identifies and commercializes new service offerings, defines coverage and delivery models, and leads pricing, retention, renewal, bundled offering, subscription, and recurring-revenue strategies. It also develops customer-focused messaging, sales training, marketing initiatives, and tools that support quoting and selling service offerings. The role leads the business transformation of service quoting and contract generation, partners with operations and technology teams to improve technician workflows and productivity, and collaborates with engineering and digital teams to develop connected service capabilities using machine telemetry, remote diagnostics, and predictive insights.

Requirements

At least 7 years of business experience in a sales and/or service role.
Demonstrated experience developing, implementing, and evaluating cross-functional business strategies.
A proven track record of achieving results in changing environments.
Bachelor's degree in Business Management, Finance, Marketing, or a related field.
Ability to define long-term priorities, translate strategy into measurable business outcomes, and connect customer needs, operations, and financial performance.
Experience building, optimizing, pricing, commercializing, and governing a product or service portfolio, with understanding of recurring revenue and customer value.
Ability to influence and align cross-functional teams without direct authority, manage stakeholders, and communicate with executive and frontline audiences.
Strong quantitative and financial skills, including business case development, financial modeling, forecasting, scenario analysis, and data-driven decision-making.
Understanding of service delivery and ability to identify inefficiencies, simplify workflows, improve processes, and develop scalable solutions.
Ability to translate business needs into technology solutions and lead initiatives that modernize systems, processes, workflows, and user experiences.
Ability to manage strategic initiatives, establish priorities and accountability, and lead organizational change to drive adoption and sustainable results.
Advanced Excel and data analysis skills, proficiency with business intelligence and reporting tools, and ability to learn and use new business systems and digital technologies.

Nice To Haves

MBA strongly preferred.

Responsibilities

Own the strategy, structure, and ongoing evolution of the service agreement portfolio to deliver customer value, profitable growth, and recurring revenue.
Identify market opportunities and lead development, launch, and commercialization of new service offerings.
Define service coverage levels, entitlements, terms, and delivery models that balance customer expectations, operational capabilities, risk, and financial performance.
Lead service pricing strategy and governance, developing pricing structures, models, and policies.
Develop and execute strategies to increase service agreement attachment rates at machine sale and throughout the equipment lifecycle.
Develop programs and processes to improve contract retention and renewal rates and strengthen customer loyalty.
Design and implement bundled machine-and-service solutions that simplify buying, increase service penetration, and improve customer lifetime value.
Lead development and commercialization of subscription-based and outcome-focused business models combining equipment, service, and digital capabilities.
Expand the installed base of contracted customers and increase predictable, high-margin recurring service revenue across North America.
Develop customer-focused messaging that communicates the operational, financial, and risk-mitigation benefits of Tennant service solutions.
Partner with sales and service leadership to develop training that improves product knowledge, service-selling capabilities, and commercial effectiveness across direct and distributor channels.
Lead targeted marketing initiatives to increase service awareness, customer engagement, demand, attachment, and renewal performance.
Define and improve tools, resources, and digital solutions that help sales teams configure, quote, position, and sell service offerings.
Lead the business transformation of service quoting and contract generation through integrated digital solutions that improve efficiency, accuracy, scalability, and user experience.
Partner with Service Operations, IT, and R&D to simplify technician workflows and improve access to information used to diagnose and resolve customer issues.
Support consolidation of machine history, service data, documentation, diagnostics, and repair information into unified workflows to improve efficiency and first-time fix rates.
Collaborate with engineering and digital teams to develop and commercialize connected service capabilities using machine telemetry, remote diagnostics, and predictive insights.