North America Service Product & Marketing Leader

Tennant Company•Eden Prairie, MN

About The Position

The North America Service Product & Marketing Leader owns the strategy, commercialization, growth, and digital transformation of Tennant's North American service offerings. The role develops and manages the service portfolio, drives recurring revenue through pricing and attachment strategies, enables sales with marketing and commercial tools, and leads cross-functional initiatives to modernize systems and processes used by customers, sales teams, and field technicians. Working across Sales, Service Operations, Finance, Engineering, IT, R&D, Marketing, Product Management, and Digital teams, this position is the primary business leader responsible for maximizing the value of service offerings throughout the customer lifecycle. The role combines product management, commercial leadership, business strategy, and digital transformation.

Requirements

At least 7 years of business experience in a sales and/or service role.
Demonstrated experience developing, implementing, and evaluating cross-functional business strategies.
Proven track record of achieving results in changing environments.
Bachelor's degree in Business Management, Finance, Marketing, or a related field.
Ability to define long-term priorities and translate strategy into measurable business outcomes.
Experience building, optimizing, pricing, commercializing, and governing a product or service portfolio, with understanding of recurring revenue and customer value.
Ability to influence and align cross-functional teams without direct authority and manage stakeholders effectively.
Strong quantitative and financial skills, including business case development, financial modeling, forecasting, and scenario analysis.
Understanding of service delivery and process improvement, including the ability to simplify workflows and develop scalable solutions.
Ability to translate business needs into technology solutions and lead digital transformation initiatives.
Ability to manage strategic initiatives, set priorities, establish accountability, and lead organizational change.
Advanced Excel and data analysis skills, proficiency with business intelligence and reporting tools, and ability to learn and use new business systems and digital technologies.

Nice To Haves

MBA strongly preferred.

Responsibilities

Own the strategy, structure, and ongoing evolution of the service agreement portfolio, ensuring customer value, profitable growth, and recurring revenue.
Identify market opportunities and lead development, launch, and commercialization of new service offerings.
Define service coverage levels, entitlements, terms, and delivery models that balance customer expectations, operational capabilities, risk, and financial performance.
Lead service pricing strategy and governance, including pricing structures, models, and policies.
Develop strategies to increase service agreement attachment rates at machine sale and throughout the equipment lifecycle.
Improve contract retention and renewal rates and drive customer loyalty and recurring revenue.
Design and implement bundled machine-and-service solutions that improve the buying experience, service penetration, and customer lifetime value.
Lead commercialization of subscription-based and outcome-focused business models combining equipment, service, and digital capabilities.
Expand the installed base of contracted customers and predictable, high-margin recurring service revenue across North America.
Develop customer-focused messaging about the operational, financial, and risk-mitigation benefits of service solutions.
Partner with sales and service leadership to develop training that improves product knowledge, service selling, and commercial effectiveness across direct and distributor channels.
Lead targeted marketing initiatives to increase service awareness, customer engagement, demand, attachment, and renewals.
Define and improve tools, resources, and digital solutions that help sales teams configure, quote, position, and sell service offerings.
Lead business transformation of service quoting and contract generation through integrated digital solutions that improve efficiency, accuracy, scalability, and user experience.
Partner with Service Operations, IT, and R&D to improve technician productivity by simplifying workflows and improving access to diagnostic and repair information.
Help consolidate machine history, service data, documentation, diagnostics, and repair information into unified workflows to improve efficiency and first-time fix rates.
Collaborate with engineering and digital teams to develop and commercialize connected service capabilities using machine telemetry, remote diagnostics, and predictive insights.
Define long-term priorities, translate strategy into measurable outcomes, and connect customer needs, operations, and financial performance.
Influence and align cross-functional teams, manage stakeholders, and communicate with executive and frontline audiences.
Develop business cases, financial models, forecasts, and scenario analyses, and use data to inform decisions.
Identify inefficiencies, simplify workflows, improve processes, and develop scalable operational solutions.
Manage strategic initiatives, establish priorities and accountability, and lead organizational change to support adoption and sustainable results.