Adoptions PR and Marketing AmeriCorps VISTA

Catholic Charities of Kansas City - St Joseph•Kansas City, MO

19h•Hybrid

About The Position

The AmeriCorps VISTA – Adoptions PR & Marketing Capacity Builder strengthens the Adoptions Department’s public relations, marketing, and outreach infrastructure to increase community awareness, family inquiries, and long-term program sustainability. The role focuses exclusively on capacity building—not direct client services, counseling, or casework—by developing marketing systems, outreach tools, and messaging strategies that support ethical, mission-aligned adoption services for families impacted by poverty and instability. The position is full-time for one year and is based onsite at Catholic Charities of Kansas City-St. Joseph’s main Kansas City office. The workweek is a 38-hour compressed schedule, Monday through Thursday, 8:00 a.m. to 5:30 p.m.; the agency is closed Fridays. A remote hybrid schedule may be available after 90 days. The VISTA member receives a living allowance of $957.46 bi-weekly. Additional information about VISTA benefits is available through AmeriCorps. The member must participate in required AmeriCorps VISTA trainings and activities, follow AmeriCorps policies and prohibited-activities guidelines, and support the VISTA mission of alleviating poverty. The role is listed under Catholic Charities USA, job ID #131196, 26-27 Kansas City Adoptions PR & Marketing.

Requirements

Interest in marketing, communications, public relations, nonprofit administration, or social services.
Strong written communication and organizational skills.
Comfort with basic digital tools, including content drafting, spreadsheets, and simple analytics.
Ability to work independently within a structured work plan.
Commitment to Catholic Charities’ mission and Catholic Social Teachings.
Full-time service commitment for one year.
Commitment to the AmeriCorps VISTA mission of alleviating poverty.
Adherence to AmeriCorps policies and prohibited-activities guidelines.

Responsibilities

Support development of adoption-specific marketing materials, messaging guides, and outreach content.
Assist with drafting and organizing adoption-awareness content for newsletters, website updates, and social media.
Help ensure adoption messaging aligns with Catholic Charities branding, mission, and ethical adoption standards.
Develop outreach toolkits for parishes, community partners, and referral sources, including talking points, flyers, and digital content.
Document outreach workflows and engagement strategies to support consistency over time.
Support planning of awareness campaigns tied to adoption-related observances or recruitment efforts.
Assist in organizing and tracking adoption inquiry data related to marketing and outreach.
Help analyze inquiry and engagement trends to inform future marketing strategies.
Develop simple tracking tools to monitor outreach effectiveness and support leadership decision-making.
Document marketing processes, outreach timelines, and standard operating procedures.
Create reusable templates and guides that staff can maintain after the VISTA term concludes.
Identify opportunities to strengthen long-term visibility and outreach capacity within the Adoptions Department.
Participate in required AmeriCorps VISTA trainings and activities and adhere to AmeriCorps policies and prohibited-activities guidelines.
Follow Catholic Social and Moral Teachings, collaborate to achieve goals and resolve conflict, respect the diversity of others’ talents, and demonstrate compassion and commitment to helping others improve their lives.