Sr Manager, Digital - Home Entertainment

Samsung•Plano, TX

About The Position

The Sr. Manager, Digital is a marketing-led digital role responsible for the brand, content, and performance expression of Samsung’s Home Entertainment business on samsung.com. The position partners strategically with the eCommerce team and owns the marketing, content, SEO/GEO, customer journey, and performance-reporting layers that support awareness, engagement, and conversion across TV, Audio, Monitor, and Memory categories. The role leads day-to-day execution of marketing landing pages, seasonal and product launches, and full-funnel digital performance reporting and forecasting. It combines content and channel strategy with detailed execution and quantitative analysis, requiring the ability to influence senior stakeholders without direct authority, direct agency partners toward measurable outcomes, build and interpret dashboards, and contribute directly in a fast-moving, highly matrixed environment. The Sr. Manager directly manages and develops digital contractors and analysts, providing direction, quality review, and coaching. A bachelor’s degree in a related field and 8–10 years of experience in digital marketing, content strategy, or analytics are required. This role is not eligible for immigration sponsorship.

Requirements

Bachelor’s degree in a related field.
8–10 years of experience in digital marketing, content strategy, or analytics.
Demonstrated ability to connect brand storytelling and content strategy to measurable business outcomes on an owned digital channel.
Deep SEO knowledge and working understanding of the GEO/AI search landscape, including how LLMs surface and prioritize content and how to structure content for that environment.
Strong analytical, critical-thinking, and quantitative problem-solving skills, including the ability to interpret performance data and translate insights into actionable recommendations for technical and non-technical stakeholders.
Agency management experience, including writing briefs, managing SOWs, evaluating creative and content outputs, and holding partners to quality and delivery standards.
Proven ability to influence cross-functionally and drive alignment and outcomes without direct authority in matrixed organizations.
Proficiency with CMS platforms, Jira/Confluence, Adobe Suite, and Microsoft Office; strong Excel/data skills for reporting, analysis, and PowerPoint presentation-building.
High attention to detail, strategic perspective, self-direction, and ability to work in a fast-paced, results-oriented team environment.
Demonstrated experience managing SEO strategy and agency partnerships, with measurable results in organic traffic, rankings, or content visibility.
Hands-on experience with web/digital analytics reporting, forecasting, and dashboarding, including deep experience with Tableau/Power BI, Adobe Analytics, Tealium, or similar platforms.
Track record managing cross-functional launch campaigns involving multiple internal and external stakeholders.
Experience managing and developing junior team members or contractors.
Familiarity with UX principles and how content and merchandising decisions affect customer journey, conversion, and experience.
Experience with web content management systems.

Nice To Haves

Experience in consumer electronics, CE retail, or a category with complex, specification-driven product content.
Experience working alongside, rather than within, an eCommerce team in a matrixed brand organization.
Experience with Adobe Experience Manager and Adobe Target.
Familiarity with brand governance and the asset briefing and approval process for a large global brand.
Experience with or exposure to GEO/AI search optimization.

Responsibilities

Own Home Entertainment marketing landing pages end-to-end, including regional creative adaptation, content updates, bug logging, and performance reporting focused on engagement and customer journey progression.
Ensure site merchandising follows global direction, remains on-brand, reflects regional digital best practices, and has defined KPIs such as continuation rate, engagement rate, and page-to-PDP progression.
Localize and adapt global direction across Home Entertainment teams, creating consumer-centric copy and content that drives traffic, supports conversion, and suits the consumer journey stage.
Maintain accurate and competitively relevant content by understanding key product features, reasons to buy, and model differentiation across Home Entertainment categories.
Collaborate with the SEO and GEO lead on the Home Entertainment content roadmap, balancing near-term execution with long-term organic visibility.
Lead full-funnel channel marketing reporting for all Home Entertainment categories, producing weekly, monthly, and quarterly performance views against financial forecasts and reporting achievement rates.
Develop and execute a web analytics data strategy to track collective channel performance for samsung.com, partnering with the Home Entertainment Digital samsung.com Marketing team on site content strategy and information architecture.
Report quantitative and qualitative findings on website content and experience KPIs, including continuation, conversion, and engagement rates, using core analytics products and tools.
Lead, collaborate with, and participate in cross-functional analytics and data teams; develop analytics project plans and manage stakeholder participation and contributions.
Define asset requirements, communicate channel and format needs, and ensure creative inputs meet samsung.com fit-for-platform standards.
Partner with the eCommerce team to align on UX best practices, landing page experience, and category performance.
Collaborate with Category Managers and internal stakeholders to plan and execute seasonal and product launch campaigns, ensuring clear briefs, prompt communication, and on-time delivery.
Monitor the competitive retail landscape and share market knowledge, competitive insights, and category trends with cross-functional partners.
Directly manage and develop digital contractors and analysts through clear direction, quality review, and ongoing coaching.
Apply project management discipline by prioritizing competing deadlines, identifying process efficiencies, and communicating status to stakeholders.