Sr Manager, Digital - Home Entertainment

Samsung Electronics•Plano, TX

About The Position

The Sr. Manager, Digital is a marketing-led digital role responsible for the brand, content, and performance expression of Samsung's Home Entertainment business on samsung.com. Working alongside the eCommerce team as a strategic partner, the role owns the marketing, content, SEO/GEO, customer journey, and performance-reporting layers that support awareness, engagement, and conversion across TV, Audio, Monitor, and Memory categories. The position leads day-to-day execution across marketing landing pages, seasonal and product launches, and full-funnel digital performance reporting and forecasting. The role combines content and channel strategy with executional detail and quantitative analysis. It requires influencing senior stakeholders without direct authority, directing agency partners toward measurable outcomes, building and interpreting performance dashboards, and delivering work in a fast-moving, highly matrixed environment. The Sr. Manager directly manages and develops a team of digital contractors and analysts.

Requirements

Bachelor’s degree in a related field.
8–10 years of experience in digital marketing, content strategy, or analytics.
Demonstrated ability to connect brand storytelling to measurable business outcomes on an owned digital channel.
Deep SEO knowledge and working understanding of GEO/AI search, including how LLMs surface and prioritize content and how to structure content for that environment.
Strong analytical, critical-thinking, and quantitative problem-solving skills, with the ability to interpret performance data and translate insights into actionable recommendations for technical and non-technical stakeholders.
Agency management experience, including writing briefs, managing SOWs, evaluating creative and content outputs, and holding external partners to quality and delivery standards.
Ability to influence cross-functional teams and drive alignment and outcomes without direct authority in a matrixed organization.
Proficiency with CMS platforms, Jira/Confluence, Adobe Suite, and Microsoft Office, with strong Excel/data skills for reporting, analysis, and PowerPoint presentations.
High attention to detail and strategic perspective; self-starter who can thrive in a fast-paced, results-oriented team environment.
Demonstrated experience managing SEO strategy and agency partnerships, with measurable results in organic traffic, rankings, or content visibility.
Hands-on experience with web/digital analytics reporting, forecasting, and dashboarding; deep experience with Tableau/Power BI, Adobe Analytics, Tealium, or similar platforms.
Track record of managing cross-functional launch campaigns involving multiple internal and external stakeholders.
Experience managing and developing junior team members or contractors.
Familiarity with UX principles and how content and merchandising decisions affect the customer journey, conversion, and experience.
Experience with web content management systems.

Nice To Haves

Experience at a consumer electronics, retail, or DTC brand with significant owned-channel presence.
Background in consumer electronics, CE retail, or a category with complex, specification-driven product content.
Experience working alongside, rather than within, an eCommerce team in a matrixed brand organization.
Experience with Adobe Experience Manager and Adobe Target.
Familiarity with brand governance and asset briefing and approval processes for a large global brand.
Experience with or exposure to GEO/AI search optimization.

Responsibilities

Own Home Entertainment marketing landing pages end-to-end, including adapting and localizing regional creative direction, managing content updates, logging bugs, and reporting performance.
Ensure site merchandising aligns with global direction and brand standards, follows regional digital best practices, and has defined KPIs such as continuation rate, engagement rate, and page-to-PDP progression.
Lead regional localization and adaptation of global direction, producing consumer-centric copy and content that drives traffic, supports conversion, and reflects the consumer journey stage.
Maintain accurate, competitively relevant content by understanding product features, reasons to buy, and model differentiation across Home Entertainment categories.
Collaborate with the SEO and GEO lead on the content roadmap across Home Entertainment categories, balancing near-term execution with long-term organic visibility.
Lead full-funnel channel marketing reporting for Home Entertainment categories, developing weekly, monthly, and quarterly performance views against financial forecasts and reporting achievement rates.
Develop and execute a web analytics data strategy to track collective channel performance for samsung.com, partnering with the Home Entertainment Digital s.com Marketing team on site content strategy and information architecture.
Report quantitative data and qualitative analysis on website content and experience KPIs, including continuation, conversion, and engagement rates.
Develop analytics project plans and manage stakeholder participation and contributions across cross-functional analytics and data teams.
Define asset requirements, communicate channel and format needs, and ensure creative inputs meet fit-for-platform standards for samsung.com.
Partner with the eCommerce team to align on UX best practices, landing page experience, and category performance.
Collaborate with Category Managers and internal stakeholders to plan and execute seasonal and product launch campaigns, ensuring clear briefs, prompt communication, and on-time delivery.
Monitor the competitive retail landscape and share market knowledge, competitive insights, and category trends with cross-functional partners.
Directly manage and develop digital contractors and analysts through clear direction, quality review, and ongoing coaching.
Prioritize competing deadlines, identify process efficiencies, and communicate project status clearly to key stakeholders.