Marketing & PR Manager - Hardin

Baptist Healthcare System • Elizabethtown, KY

2d

About The Position

Baptist Health is seeking a Marketing & PR Manager in Elizabethtown, Kentucky. The manager works with the Director, Marketing & Public Relations, and the Executive Director, Marketing & Communications, to develop and implement marketing and public relations communications for assigned hospital(s). The role collaborates with hospital leadership and service-line managers to support system, regional, and local initiatives, and helps develop regional marketing plans, including budgets and timelines. It also works with the director, advertising agency, and system creative team to carry out marketing plans across advertising, public relations, and digital channels. The manager establishes measurable goals, tracks campaign metrics, reports outcomes, and gathers and interprets hospital and competitor data to assess market conditions and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, business, public relations, journalism, or a related field.
• Five to seven years of healthcare or related industry experience.

Nice To Haves

• Experience in public relations, journalism, or a related field.

Responsibilities

• Work with leadership teams and service-line managers to develop, initiate, maintain, and follow up on marketing, advertising, and promotional strategies supporting system, regional, and local initiatives.
• Support development of the regional marketing plan, including individual budgets and timetables, in close coordination with service-line managers and hospital leaders.
• Work with the director, advertising agency, and system creative team to implement marketing plans, including advertising, public relations, and digital strategies.
• Develop measurable goals for marketing and public relations initiatives and track metrics across various platforms.
• Report campaign outcomes to the director and system and local leaders to evaluate campaign results and effectiveness.
• Collect, coordinate, and interpret data about the hospital and its competitors, including service-line information, patient origin, market share, and other statistics, using planning and marketing resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager