Senior Manager, Growth Marketing

HydroPeptide•Bellevue, WA

2d•Hybrid

About The Position

HydroPeptide is seeking a Senior Manager, Growth Marketing to drive profitable customer acquisition and repeat purchases for its digital business. This hands-on senior role owns acquisition strategy and budget across paid media, influencer, creator, and affiliate channels, as well as email and SMS strategy and calendars. The role is accountable for growing the customer base at a sustainable customer acquisition cost while balancing strategy, execution, testing, and team leadership. The Senior Manager oversees the Performance Marketing & Analytics Manager, manages paid media agency partners and freelancers, and works closely with Creative, Brand, the DTC Sites + Marketplaces Senior Manager, and Finance. The position is hybrid, with three on-site days per week at the current Bellevue office and remote work the remainder of the week. HydroPeptide plans to relocate its headquarters to Downtown Seattle in Spring 2027; the hybrid schedule will continue, though additional on-site presence may be required for collaboration, meetings, and business needs. The role follows typical Pacific Time business hours, with occasional evening and weekend flexibility, and requires minimal travel.

Requirements

At least 7 years of experience in growth or performance marketing, including at least 3 years owning a seven-figure paid media budget.
Strong working knowledge of Meta Ads Manager and Google Ads, plus TikTok or other emerging platforms, and a track record of directing agencies.
Experience with affiliate, creator, or partnership programs.
Experience leading email and SMS strategy and calendars.
A track record of scaling DTC customer acquisition profitably.
Strong grasp of CAC, ROAS, LTV, contribution margin, and attribution.
Experience managing agencies and building testing programs.
Comfort with spreadsheets and dashboards, and ability to explain results clearly.

Nice To Haves

Experience in beauty, skincare, or other prestige consumer categories.
Experience with professional, esthetician, or ambassador programs.
Familiarity with Shopify, GA4, and Amazon Attribution.
Experience with SMS platforms such as Attentive or Postscript.
Experience with incrementality testing or marketing mix modeling.
Klaviyo experience is preferred.

Responsibilities

Own paid acquisition strategy, channel mix, and budget across paid media, influencer, creator, and affiliate channels.
Set paid media strategy and guardrails across Meta, Google, TikTok, and emerging channels, while the Manager and agency handle day-to-day optimization and pacing.
Set CAC and ROAS guardrails by channel, product, and offer, tied to margin and average order value.
Balance prospecting and retargeting to grow new customers without overspending on customers who would purchase anyway.
Own the acquisition budget forecast and monthly reconciliation with Finance.
Set attribution rules across paid, affiliate, and influencer channels, including code-versus-link priority and coupon-site policy, to prevent duplicate credit.
Ensure conversion tracking remains healthy, including pixels, Conversions API, and server-side tagging, with the Performance Marketing & Analytics Manager and DTC Sites + Marketplaces Senior Manager.
Monitor platform, algorithm, and privacy changes and adjust strategy before they affect performance.
Own the influencer agency relationship, including creator strategy, roster, seeding, and paid-usage rights in contracts.
Build and run the esthetician and professional ambassador program in coordination with the professional channel.
Set affiliate program goals, budget, and policy, including commission tiers and coupon-site rules; the Manager and affiliate agency handle day-to-day program operations.
Move top creator content into paid media through whitelisting and UGC programs with Creative and Brand.
Own email and SMS strategy, calendar, and revenue goals in Klaviyo within the retention strategy set by the Director.
Set flow strategy and priorities, including welcome, post-purchase, replenishment, win-back, and professional onboarding flows; brief the DTC Web Producer / Email Builder, who builds, QA-checks, and sends them.
Run a monthly send-calendar meeting, the briefing process, and the quarterly flow roadmap with the DTC team.
Plan campaigns tied to launches, promotions, and seasonal moments with Brand and Creative.
Share ownership of first-to-second-purchase conversion for new customers with DTC.
Grow and segment email and SMS lists while protecting deliverability, list health, consent, and privacy compliance.
Direct testing of subject lines, offers, timing, and content, and roll out successful approaches.
Own a structured testing roadmap across audiences, offers, creative, and landing pages.
Require a hypothesis, success metric, and sample size for every test, and maintain a shared test log.
Brief Creative on performance creative needs, using results by format, hook, message, and talent to guide new concepts.
Test offers, bundles, and entry products that acquire new customers without eroding margin.
Partner with the DTC Sites + Marketplaces Senior Manager on landing-page and conversion-rate improvements.
Build monthly and quarterly acquisition plans tied to revenue and contribution-margin goals.
Forecast spend and new-customer volume under different scenarios to inform company planning.
Plan acquisition around launches, promotions, and key moments such as holiday and Black Friday.
Lead attribution, incrementality testing, and cohort LTV analysis with the Performance Marketing & Analytics Manager.
Measure acquisition across DTC and marketplaces using total-digital MER and Amazon Attribution, ensuring spend that converts on Amazon is credited.
Reconcile platform-reported results with analytics tools and backend data to establish a trusted view of performance.
Manage the Performance Marketing & Analytics Manager and agency partners, setting clear goals and conducting regular performance reviews.
Hold agencies accountable to written scorecards and conduct a monthly joint review.
Partner with DTC on promotion policy and discount guardrails.
Share results, learnings, and recommendations with leadership in clear, concise updates.