Senior Manager, Growth Marketing

Intercontinental Exchange Holdings, Inc.•New York, NY

3h•$140,000 - $200,000

About The Position

The Senior Manager, Growth Marketing for ICE Fixed Income and Data Services (FIDS) forms and delivers global marketing programs, with an emphasis on North American and European markets. Reporting to the Director of Marketing, the role is part of the Growth Marketing team and interprets go-to-market inputs—including target audiences, solutions, messaging, and positioning—to develop campaign assets and orchestrate marketing activity that supports priority marketing and sales outcomes. The role plans and activates integrated, multi-touch campaigns across paid, owned, and earned media, including social media, video, email, and paid advertising. It leads production of campaign and sales materials, coordinates with content, creative, digital, social, and paid media specialists, and works with strategic and product marketing colleagues and stakeholders across the business. The position also tracks and reports campaign performance using enterprise analytics tools and data, while ensuring campaigns are properly resourced, delivered on time, and compliant with established processes. The candidate will market to institutional financial market participants, particularly in fixed income, and should be able to work independently and collaboratively in a fast-paced global team. The role calls for clear communication, sound judgment, initiative, and ongoing development of market, customer, product, and marketing knowledge, including effective use of AI tools.

Requirements

College degree in Marketing or a related subject, or equivalent professional qualifications.
Experienced campaign planning and execution leader.
Fluent in multi-channel and multi-touch marketing techniques for engaging top-tier financial services firms in North America and Europe.
Experience marketing high-value enterprise solutions with long-term client relationships.
Able and willing to lead and directly implement campaigns, from asset production through media activation and performance reporting.
Able to work independently and with in-house marketing specialists and teams.
Performance-driven, with the ability to gather, interpret, and present key metrics and ROI.
Sound judgment in a fast-paced, sometimes ambiguous setting.
Proactive, enthusiastic, and entrepreneurial mindset, with curiosity to learn.
Prolific, confident, and coherent communicator.

Responsibilities

Form and deliver multi-channel integrated marketing programs for ICE’s Fixed Income and Data Services business to reach and engage global financial firms.
Build marketing programs that convey key messages and propositions and highlight unique capabilities and strengths.
Plan and activate paid, owned, and earned marketing activities to reach, engage, nurture, convert, or retain targeted customers and market segments.
Lead production of campaign assets, including display ads, emails, social tiles and copy, website pages, product or solution materials, and field event materials.
Coordinate with marketing specialists and teams across content, creative, digital, social, and paid media.
Produce sales materials such as pitch decks, brochures, factsheets, emails, product notifications, and social media posts.
Track and report marketing activity performance metrics and KPIs using data, visualization, and analysis.
Support and ensure adherence to process tools, workflows, processes, and protocols, including task recording and legal compliance; provide frequent updates and open communication.
Coordinate multiple tasks and prioritize according to importance and delivery deadlines.
Align with stakeholders to understand business goals and priorities and define associated marketing outcomes.
Continuously develop market and customer insight, ICE product knowledge, and marketing skills, including effective use of AI tools.