Senior Growth Marketing Manager

Whip, Inc.•Rockville, MD

2h•$130,000 - $160,000•Remote

About The Position

Whip rents cars by the week to rideshare and delivery drivers, with insurance and maintenance included. The company operates in Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa, and Washington, DC. The Senior Growth Marketing Manager owns the growth engine end to end, including paid media budgets, local search, new-city launches, and reporting on how marketing spend contributes to drivers and revenue. This is a hands-on role in which the manager initially builds campaigns, tracking, and reports independently, with the opportunity to build and lead a team as the company grows. The role includes managing paid acquisition across multiple channels, improving organic and local search, optimizing the customer funnel, coordinating campaigns with operations and fleet availability, and launching new markets. The manager maintains attribution and analytics systems and reports performance and recommendations to leadership. The position is remote.

Requirements

At least 6 years of experience in performance or growth marketing.
At least 3 years personally managing a paid media budget of $50,000 or more per month.
Hands-on expertise in Google Ads and Meta Ads, including personally building and optimizing campaigns.
Demonstrated success lowering cost per lead or acquisition, with results that can be explained in detail.
Working knowledge of technical and local SEO.
Strong analytics skills, including GA4, Google Tag Manager, conversion tracking, and spreadsheet modeling.
Experience running marketing across multiple cities or regions.
Clear, direct communication with executives; comfortable taking direction and challenging it with data.

Nice To Haves

Experience in rideshare, the gig economy, mobility, auto rental, or another local, two-sided marketplace.
Experience recruiting gig or hourly workers through paid channels.
Bilingual English/Spanish skills or experience marketing to multilingual audiences.
Experience with lifecycle tools such as HubSpot, Braze, Klaviyo, or similar, and SMS marketing.
Experience launching new markets from zero.

Responsibilities

Own and manage the paid media budget across Google, Meta, TikTok, YouTube, and other channels; personally plan, launch, and optimize campaigns.
Target drivers by market, rideshare or delivery platform, and vehicle interest, including EVs, hybrids, and Uber Comfort/XL.
Shift spending weekly toward markets, channels, and vehicle classes with the lowest cost per activated driver.
Grow organic sign-ups through technical SEO, city landing pages, and search-ranking content.
Manage Google Business Profiles for every location.
Improve the customer path from ad click through application, approval, vehicle pickup, and repeat rental.
Run A/B tests on landing pages, offers, and sign-up forms.
Partner with operations on lead follow-up, retention, and referral campaigns, including email, SMS, and driver referrals; align spending with fleet availability by market.
Develop and execute go-to-market plans for new cities, including pre-launch waitlists and launch-week campaigns.
Set up and maintain conversion tracking, attribution, and dashboards using GA4, Google Tag Manager, ad pixels, and CRM tools.
Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend, and influenced revenue, with clear next steps.
Manage agencies, freelancers, and vendors when they are a faster or more cost-effective option.
Build and potentially lead a marketing team as the company grows.
Comply with all federal, state, and local laws.