Senior Growth Marketing Manager

M-Kopa

3d•Remote

About The Position

M-KOPA is hiring a Senior Growth Marketing Manager to join its Product Growth team. The role has a defined path through three growth pods: first owning Repeat Phones, then learning and taking primary responsibility for Digital Lending, and moving into Lifecycle full-time in the second half of next year. In Lifecycle, the role will report to the Lifecycle CRM Lead. The position is designed to provide substantial ownership and a path toward pod leadership. The role drives conversion growth that helps turn customers into long-term, high-value customers and supports M-KOPA’s financial inclusion mission. The manager will work across markets in Kenya, Nigeria, Uganda, and Ghana, using CleverTap as the primary campaign platform and Looker for analytics. Across the pod phases, the manager will build and run multichannel campaigns, monitor funnel performance, conduct structured experiments, document effective approaches, and maintain reliable campaign data and tracking. Key metrics include Repeat Phones reactivation and upgrade conversion, Digital Lending approval-to-disbursement rate and loan volume and quality, and campaign ROI and payback period.

Requirements

At least 5 years of experience in growth, performance, or lifecycle marketing.
Experience taking ownership of campaign or pod outcomes, rather than only contributing to them.
Ability to assess what is working in a growth pod, understand why, and make informed decisions about where to focus.
Interest in progressing toward pod leadership.
Hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
Ability to interpret funnels and cohorts independently.
Comfort working amid ambiguity across multiple pods and transitions.
Ability to build trust quickly with senior leads across different pods.

Nice To Haves

Experience in fintech, telecommunications, or e-commerce.

Responsibilities

Own reactivation and upgrade campaigns for the Repeat Phones pod in CleverTap, working with the Growth Lead to understand performance and identify growth opportunities.
Work with the Digital Lending lead to learn cash loan growth end to end before taking on primary responsibility for the pod.
Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available for consultation.
Move into the Lifecycle pod full-time in the second half of next year and contribute hands-on conversion experience to the developing pod.
Build and run multichannel campaigns using SMS, WhatsApp, push, and in-app messaging against pod goals.
Track funnel performance and flag drop-off points to the relevant pod lead.
Run structured experiments involving creative, audience, incentives, or timing, using clear hypotheses.
Document successful approaches as playbooks for others to use.
Maintain clean data quality and campaign tracking so leadership can rely on performance numbers.
Influence Repeat Phones reactivation rate, upgrade conversion, and unit economics per sale; Digital Lending approval-to-disbursement rate, digital loan volume, and approval quality; and campaign ROI and payback period across both pods.