Senior Growth Marketing Manager

Rithum LinkedIn Board

4d•$130,000 - $190,000•Remote

About The Position

The Senior Growth Marketing Manager spearheads Rithum’s digital advertising efforts and drives efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). The role owns performance marketing strategy and execution end to end and is accountable for ROI, client acquisition, and revenue growth targets. The manager partners with creative, product, and analytics teams and manages relationships with external agencies, vendors, and partners. The role develops and executes paid media plans, manages search platforms and advertising campaigns, and monitors campaign performance and budgets. It uses analytics, testing, and data-driven insights to improve targeting, creative, bidding strategies, landing pages, and results. The manager also builds dashboards and performance reports, applies AI to campaign planning and other workflows, and keeps current with growth-marketing trends and technologies. Travel is required up to 10%. Rithum describes its work environment as remote-first and highlights work-life balance, generous time off, wellness resources, and career opportunities. The role offers an expected U.S. base salary range of $130,000–$190,000 per year and a discretionary bonus of 12% of annual base salary.

Requirements

At least 8 years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
Proficiency with digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
Hands-on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
Proficiency with analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to generate business insights.
Experience measuring and monitoring performance of brand-search keyword campaigns compared with non-brand search campaigns.
Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Nice To Haves

At least 10 years of experience in digital advertising, growth marketing, or a related field.
Bachelor's degree in an applicable discipline or related field.
Experience in a high-growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends.
Experience creating targeted lists in Salesforce and using 6sense.
An analytical mindset and ability to interpret data, generate insights, and make data-driven decisions.
Project management skills, including prioritizing and managing multiple projects simultaneously in a fast-paced environment.
Strong communication skills and ability to collaborate effectively with cross-functional teams and stakeholders.
Creative, problem-solving mindset with a track record of meeting or exceeding performance targets and KPIs.

Responsibilities

Develop and execute performance marketing plans that drive efficient client acquisition, revenue growth, and ROI, with an emphasis on B2B Google search engine marketing (PPC).
Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
Execute and manage PPC and display paid media plans on a real-time bidding platform.
Monitor and optimize advertising budgets to allocate resources efficiently and maximize ROI.
Collaborate with the content team and/or agency to define and deliver content needs for paid media.
Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
Create large keyword lists and consistently align them with the overall SEM strategy.
Monitor KPIs such as click-through rate, funnel-stage conversion rates, cost per acquisition, return on ad spend, and lifetime value, and take action to improve campaign performance.
Conduct A/B and multivariate testing of ad variations, messaging, and targeting parameters.
Use data-driven insights to identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages.
Conduct deep-dive analysis to answer business questions, uncover insights, and recommend improvements to digital marketing strategies and tactics.
Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations for stakeholders.
Collaborate with creative, product, and analytics teams to align and integrate marketing efforts.
Manage relationships with external agencies, vendors, and partners to support campaign execution.
Embed AI into campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.
Stay informed about industry trends, best practices, and emerging technologies in growth marketing, and incorporate innovative strategies into campaigns.

Benefits

Medical, dental, and vision benefits, with company HSA contributions starting on Day 1.
6% 401(k) match.
Paid time off: 20 days, increasing to 22 days after 3 years of service and 25 days after 5 years.
9 company-paid holidays, 2 paid floating holidays, 7 paid sick days, 2 wellness days, and 1 paid volunteer day.
12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.
Accident, critical illness, and hospital indemnity insurance.
Pet insurance.
Legal assistance and identity theft insurance plans.
Life insurance equal to 2 times salary.
Access to the Calm app and Employee Assistance Program.
$65 per month remote work stipend for internet.
Culture and team-building activities.
Tuition assistance.
Career development opportunities.
Charitable contribution match up to $250 per year.
Discretionary bonus for non-sales roles; expected bonus for this position is 12% of annual base salary.
Remote-first working conditions and wellness resources.