Senior Growth Marketing Manager

Salesforce•Seattle, WA

About The Position

Salesforce is seeking a Senior Growth Marketing Manager to join its Growth Marketing team as an individual contributor. The role drives self-serve onboarding, user conversion, monetization, and account expansion through Product-Led Growth (PLG) and lifecycle marketing. It leads end-to-end campaign development across onboarding journeys, promotional campaigns, and product launches, working with cross-functional teams to create impactful in-product placements, conduct experimentation, and optimize the customer journey to maximize lifetime value and revenue growth.

Requirements

At least 7 years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
Proven track record designing end-to-end onboarding journeys, promotional campaigns, and product launch support strategies.
Deep expertise in acquisition, onboarding, conversion, and expansion campaigns within a SaaS or technology ecosystem.
Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
Strong quantitative analysis skills and experience running a rigorous experimentation framework, including A/B and multivariate testing.
Strategic thinking and ability to balance creative campaign strategy with data-driven execution in a fast-paced environment.
Excellent cross-functional communication skills and a history of influencing product and revenue teams.

Responsibilities

Design, execute, and scale lifecycle marketing strategies and campaigns for onboarding, conversion, and expansion funnels.
Build and optimize personalized onboarding journeys to accelerate time-to-value and improve early product adoption.
Plan, launch, and manage targeted promotional campaigns and strategies to increase conversion and pipeline expansion.
Define and manage in-product placements, messages, and experiences that guide users toward feature discovery, activation, and self-service upgrades.
Support product launches from a growth perspective by developing go-to-market experiments and lifecycle touchpoints for new products and features.
Collaborate with Product, Sales, Marketing, and Operations to improve value realization and monetization across the customer journey.
Own and execute an ongoing experimentation roadmap, including A/B testing, messaging, friction reduction, and trigger-based flows.
Define, track, and analyze campaign metrics to evaluate effectiveness and drive continuous performance improvement.
Partner with Product Management, Design, Data/Analytics, and Sales to align on acquisition, adoption, and retention goals.
Use growth experiment insights and customer lifecycle data to influence product priorities and in-app messaging frameworks.