Senior Growth Marketing Manager

Newcode.ai • Chicago, IL

1d

About The Position

Newcode.ai is a fast-growing legal technology and agentic AI company transforming how legal work is done, with teams across Oslo, Stockholm, the United States, and beyond. The company is building and evolving quickly, so the role suits someone comfortable with ambiguity, shifting priorities, and creating structure without relying on established processes or detailed direction.

The Senior Growth Marketing Manager will help shape and scale Newcode’s marketing function and position the company competitively in the legal market. This is a proactive, strategic, hands-on role: the manager will identify opportunities, develop recommendations, and own execution, from campaign strategy and copywriting through launch, analysis, and optimization. The role requires developing a deep understanding of customers, competitors, and the legal technology market, then turning those insights into compelling messaging and marketing initiatives.

The position spans marketing strategy and execution, demand generation, content and copywriting, brand positioning, website and digital marketing, events and conferences, and analytics and reporting. It includes regular travel to industry conferences, client meetings, and team onsites. The role works closely with Sales, Legal Engineering, internal subject matter experts, and company leadership to support growth, pipeline, brand, and commercial objectives.

Requirements

• At least 5 years of marketing experience, preferably at an AI or technology startup.
• At least 5 years of experience in AI or legal technology.
• Must be authorized to work in the applicable country without employer sponsorship, as Newcode is unable to provide visa sponsorship.

Nice To Haves

• Experience with marketing tools such as HubSpot.

Responsibilities

• Develop and execute marketing initiatives that support growth, pipeline, brand, and commercial objectives.
• Identify growth opportunities and bring forward strategic, creative, and data-driven ideas.
• Translate business priorities into marketing plans with measurable goals and outcomes.
• Manage campaigns from strategy through execution, measurement, and optimization.
• Evaluate performance and use data and customer insights to improve marketing results.
• Drive performance across the website, email marketing, social media, paid media, and other relevant channels.
• Own and develop demand generation strategy to build and convert qualified leads and support top-of-funnel growth.
• Design and execute campaigns that generate awareness, engagement, and Marketing Qualified Leads.
• Partner with Sales and Legal Engineering to align marketing activity with pipeline and revenue goals.
• Test and optimize messaging, channels, audiences, and campaigns to improve conversion and pipeline performance.
• Develop, write, and edit on-brand content for the website, blogs, email campaigns, social media, advertisements, sales collateral, and other customer-facing materials.
• Create content that educates the market, builds trust, strengthens Newcode’s point of view, and supports demand generation.
• Translate complex product, AI, and legal technology concepts into clear messaging for law firm audiences.
• Partner with internal subject matter experts to identify and develop high-value content and thought leadership.
• Help shape Newcode’s market positioning and messaging through understanding of customers, competitors, and the legal technology landscape.
• Identify opportunities to differentiate Newcode and articulate why customers should choose the company.
• Maintain brand consistency and reflect Newcode’s premium positioning, voice, and visual identity across customer and prospect touchpoints.
• Own and improve website content, messaging, and landing pages to support brand, conversion, and pipeline goals.
• Improve the customer journey and conversion across digital touchpoints.
• Lead SEO initiatives and optimize website content for search performance.
• Own or oversee email campaigns, automation, segmentation, and lead nurturing.
• Own the marketing strategy and execution for conferences, trade shows, customer events, webinars, and other field marketing initiatives.
• Develop and execute pre-event, onsite, and post-event campaigns to drive awareness, meetings, leads, and pipeline.
• Coordinate with Sales, Legal Engineering, and other teams on event objectives, messaging, and follow-up plans.
• Develop event messaging, promotional materials, content, campaigns, and customer communications.
• Track event performance and ROI and use findings to improve future event strategy and investment.
• Define, monitor, and report marketing KPIs related to awareness, engagement, lead generation, pipeline, and campaign performance.
• Use data to evaluate marketing effectiveness, identify opportunities, and recommend improvements.
• Provide leadership with clear, actionable insights on marketing performance and initiative impact.
• Establish a culture of testing, learning, and continuous optimization across the marketing function.

Benefits

• A culture that values reliability, respect, initiative, and diverse contributions.
• A collaborative environment working with talented, driven peers on legal engineering solutions.
• Opportunity to shape the role, take ownership, and drive outcomes as the company grows.
• An inclusive global team culture centered on initiative, respect, integrity, and teamwork.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed