Senior Growth Marketing Manager

Newcode.ai

3h

About The Position

Newcode.ai is seeking a proactive, strategic, hands-on Senior Growth Marketing Manager to help build and scale its marketing function. The role supports the company’s growth, pipeline, brand, and commercial objectives, with responsibility for positioning Newcode competitively in the legal technology market. The successful candidate will identify opportunities, develop and execute marketing plans, and manage initiatives from strategy through delivery, measurement, and optimization in a fast-moving startup environment where processes and priorities may evolve.

The role spans demand generation, content and copywriting, brand positioning, website and digital marketing, events, and analytics. The manager will develop a deep understanding of customers, competitors, and the legal technology landscape, translating complex AI, product, and legal technology concepts into compelling messaging for law firm audiences. They will work closely with Sales, Legal Engineering, leadership, and internal subject matter experts to align marketing with pipeline and revenue goals. Regular travel to industry conferences, client meetings, and team onsites is part of the role.

Requirements

• At least 5 years of marketing experience.
• At least 5 years of experience in AI or legal technology.

Nice To Haves

• Marketing experience in an AI or technology startup.
• Experience with marketing tools such as HubSpot.

Responsibilities

• Develop and execute marketing initiatives that support growth, pipeline, brand, and commercial objectives.
• Identify growth opportunities and bring forward strategic, creative, and data-driven ideas.
• Translate business priorities into marketing plans with measurable goals and outcomes.
• Manage campaigns from strategy through execution, measurement, and optimization.
• Evaluate performance and use data and customer insights to improve results.
• Drive performance across the website, email marketing, social media, paid media, and other relevant channels.
• Own and develop demand generation strategy to build and convert qualified leads and support top-of-funnel growth.
• Design and execute campaigns that generate awareness, engagement, and Marketing Qualified Leads (MQLs).
• Partner with Sales and Legal Engineering to align marketing activity with pipeline and revenue goals.
• Test and optimize messaging, channels, audiences, and campaigns to improve conversion and pipeline performance.
• Develop compelling, on-brand content across key marketing channels.
• Write and edit copy for the website, blogs, email campaigns, social media, advertisements, sales collateral, and other customer-facing materials.
• Create content that educates the market, builds trust, strengthens Newcode’s point of view, and supports demand generation.
• Translate complex product, AI, and legal technology concepts into clear messaging for law firm audiences.
• Partner with internal subject matter experts to identify and develop content and thought leadership opportunities.
• Help shape Newcode’s market positioning and messaging, identify differentiation opportunities, and articulate why customers should choose the company.
• Ensure marketing materials consistently reflect Newcode’s brand positioning, voice, and visual identity across customer and prospect touchpoints.
• Own and improve website content, messaging, and landing pages to support brand, conversion, and pipeline goals.
• Improve the customer journey and conversion across digital touchpoints.
• Lead SEO initiatives and optimize website content for search performance.
• Own or oversee email marketing campaigns, automation, segmentation, and lead nurturing.
• Own marketing strategy and execution for industry conferences, trade shows, customer events, webinars, and other field marketing initiatives.
• Develop and execute pre-event, onsite, and post-event campaigns to drive awareness, meetings, leads, and pipeline creation.
• Coordinate with Sales, Legal Engineering, and other internal teams on event objectives, messaging, and follow-up plans.
• Develop event messaging, promotional materials, content, campaigns, and customer communications.
• Track event performance and ROI and use insights to improve future event strategy and investment.
• Define, monitor, and report on marketing KPIs tied to awareness, engagement, lead generation, pipeline, and campaign performance.
• Use data to evaluate marketing effectiveness, identify opportunities, and recommend improvements.
• Provide leadership with clear, actionable insights on marketing performance and initiative impact.
• Establish a culture of testing, learning, and continuous optimization across marketing.

Benefits

• A culture of trust and excellence that values reliability, respect, initiative, and diversity.
• A collaborative environment working with talented peers on legal engineering solutions.
• Growth and ownership, with the opportunity to shape the role and drive outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed