Senior Growth Marketing Manager

Spot & Tango•New York, NY

12h•$0 - $160,000•Hybrid

About The Position

Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada. We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.

Requirements

6+ years in performance marketing, with a strong focus on YouTube and Google Search/Shopping
Strong understanding of attribution and measurement methodologies, including the ability to reconcile discrepancies across different sources and make sound decisions when they conflict
Proven ability to diagnose performance issues, identify root causes and proactively share recommendations
Experience building dashboards in BI tools (e.g., Looker, Tableau, Omni) and using AI to automate reporting and surface insights faster

Nice To Haves

Experience with incrementality testing and building landing pages (Unbounce, Fermat, etc.)

Responsibilities

Own YouTube as a performance channel, scaling customer acquisition while keeping CAC efficient
Build and execute a hypothesis-driven testing roadmap across creative concepts, audiences and placements
Partner closely with the internal creative team on brand creative concepts and with the influencer marketing team on UGC concepts: write briefs, give constructive feedback on drafts, and turn performance insights into learnings
Measure and report YouTube's true impact by reconciling platform reporting with our internal attribution models
Own Search and Shopping as performance channels, finding new opportunities and headroom to acquire more customers at an efficient CAC
Build and execute a testing roadmap across keywords, ad copy and landing pages, aligning search intent, messaging and landing experience by persona
Manage budgets, pacing and performance, flagging shifts early with a clear point of view on what's driving them
Stay ahead of how AI is changing search, partnering with Google on betas and new ad products to unlock growth
Own early-stage channels like OpenAI Ads and AppLovin, building the testing plan, setting success metrics and evaluating performance with the goal of scaling them into core channels and diversifying our media mix