Senior Growth Lifecycle Marketing Manager

AdvancedMD•South Jordan, UT

2d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Growth Lifecycle Marketing Manager to own and optimize lifecycle programs that convert leads into qualified sales pipeline. This role sits at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics. The primary goal is to increase sales pipeline generated from non-paid channels and maximize the value of existing demand creation efforts. The position requires close collaboration with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations teams, utilizing data to drive program optimization and strategic investment decisions.

Requirements

BA/BS required
8–10+ years of B2B marketing experience, including significant experience in lifecycle, growth, demand generation, CRM, email, or marketing automation.
Proven experience building lifecycle or nurture programs that contributed to qualified leads, opportunities, pipeline, or revenue.
Significant hands-on experience building and managing programs within Marketo, HubSpot, or comparable marketing automation platforms.
Experience developing multi-step nurture programs across multiple buyer stages, personas, segments, or product lines.
Track record of measuring marketing performance beyond channel engagement metrics and connecting programs to downstream funnel outcomes.
Collaborative operating style that builds partnership across Growth/Demand Generation, Product Marketing, Sales, Web, and Revenue Operations teams.
Player-coach mindset — comfortable doing the work yourself while also building cross-functional trust.

Nice To Haves

B2B SaaS experience, ideally with lifecycle or demand generation work specific to both SMB and enterprise customers.
Strong copywriting and editing skills.
Experience managing lifecycle programs across both SMB and enterprise or account-based buying motions.
Fluency in the B2B funnel, understanding lead stages and concepts like MQL, SAL, SQL, opportunity creation, pipeline, velocity, and conversion rates.
Insight-driven approach using intent, behavioral, firmographic, or engagement data to create dynamic audiences and trigger lifecycle programs.
Experimental mindset, designing structured experiments and translating results into actionable recommendations.
Strong project management skills, able to prioritize and independently manage multiple complex programs in a fast-moving environment.
Detail-oriented with strong attention to executional detail, including campaign QA, audience validation, tracking, and measurement.

Responsibilities

Build lifecycle and nurture programs to move prospects from initial engagement through qualification and into sales pipeline.
Convert leads from various demand-generation programs into qualified opportunities through targeted follow-up and nurture strategies.
Develop email cadences and automated journeys based on buyer stage, persona, account characteristics, engagement behavior, product interest, and demonstrated intent.
Execute campaigns directly within Marketo, HubSpot, and related marketing technology, including segmentation, workflow creation, email builds, triggers, lead routing, testing, QA, and launch.
Manage multiple lifecycle programs simultaneously, from strategy and campaign design through execution, measurement, optimization, and iteration.
Improve the lifecycle marketing infrastructure, processes, templates, reporting, and operating standards for efficient and scalable program execution.
Analyze lifecycle performance across the funnel, connecting channel metrics to MQLs, sales acceptance, opportunities, pipeline, and revenue.
Optimize email and nurture performance through structured experimentation on messaging, creative, offers, calls to action, cadence, timing, segmentation, and journey design.
Identify high-value audiences and behavioral signals within the existing database for activation through targeted campaigns.
Build strong partnerships across Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations to identify funnel gaps and develop conversion-improving programs.
Champion data-backed decision-making, using results to shape recommendations and gain cross-functional alignment.