Senior Growth Lifecycle Marketing Manager

AdvancedMD•South Jordan, UT

3d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Growth Lifecycle Marketing Manager to own and optimize lifecycle programs that convert leads into qualified sales pipeline. This role sits at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics. The primary goal is to increase sales pipeline generated from non-paid channels and maximize the value of existing demand. The position requires cross-functional collaboration with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations, utilizing data to optimize programs and influence investment decisions. The ideal candidate will have a deep understanding of lifecycle marketing's contribution to pipeline, effective B2B nurture strategies, and a passion for continuous conversion improvement.

Requirements

BA/BS required
8–10+ years of B2B marketing experience, including significant experience in lifecycle, growth, demand generation, CRM, email, or marketing automation
Proven experience building lifecycle or nurture programs that contributed to qualified leads, opportunities, pipeline, or revenue
Significant hands-on experience building and managing programs within Marketo, HubSpot, or comparable marketing automation platforms
Experience developing multi-step nurture programs across multiple buyer stages, personas, segments, or product lines
A track record of measuring marketing performance beyond channel engagement metrics and connecting programs to downstream funnel outcomes
A collaborative operating style that builds real partnership across Growth/Demand Generation, Product Marketing, Sales, Web, and Revenue Operations teams
A player-coach mindset — comfortable doing the work yourself while also building the cross-functional trust that gets others to act on your recommendations

Nice To Haves

B2B SaaS experience, ideally with lifecycle or demand generation work specific to both SMB and enterprise customers
Strong copywriting and editing skills
Experience managing lifecycle programs across both SMB and enterprise or account-based buying motions
Fluency in the B2B funnel — understanding of lead stages and concepts such as MQL, SAL, SQL, opportunity creation, pipeline, velocity, and conversion rates
Insight-driven — ability to use intent, behavioral, firmographic, or engagement data to create dynamic audiences and trigger lifecycle programs
Experimental — ability to design structured experiments and translate results into actionable recommendations
Strong project management skills, able to prioritize and independently manage multiple complex programs in a fast-moving environment
Detail-oriented — strong attention to executional detail, including campaign QA, audience validation, tracking, and measurement

Responsibilities

Build lifecycle and nurture programs that move prospects from initial engagement through qualification and into sales pipeline.
Convert leads generated through various demand-generation programs into qualified opportunities through targeted follow-up and nurture strategies.
Develop email cadences and automated journeys based on buyer stage, persona, account characteristics, engagement behavior, product interest, and demonstrated intent.
Execute campaigns directly within Marketo, HubSpot, and related marketing technology, including segmentation, workflow creation, email builds, triggers, lead routing, testing, QA, and launch.
Manage multiple lifecycle programs supporting different stakeholders simultaneously, from strategy and campaign design through execution, measurement, optimization, and iteration.
Improve the lifecycle marketing infrastructure, processes, templates, reporting, and operating standards needed to execute programs quickly and at scale.
Analyze lifecycle performance across the funnel, connecting channel metrics to MQLs, sales acceptance, opportunities, pipeline, and revenue.
Optimize email and nurture performance through structured experimentation across messaging, creative, offers, calls to action, cadence, timing, segmentation, and journey design.
Identify high-value audiences and behavioral signals within the existing database that can be activated through targeted campaigns to create incremental pipeline.
Build strong, trusted partnerships across Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations to identify gaps in the funnel and develop programs that improve lead-to-opportunity conversion.
Champion data-backed decision-making, using results to shape recommendations and bring teams along on the plan and the 'why' behind it.