Lifecycle Marketing Manager - Engagement & Growth

Armstrong Group•Butler, PA

About The Position

As our Lifecycle Marketing Manager, Engagement & Growth, you own how Armstrong engages its existing customers and grows their lifetime value. You turn satisfied customers into deeply engaged ones, and engaged ones into more valuable, longer-tenured households. This is a creative, data-driven role for someone who can find fresh ways to stay meaningfully connected to the base and make every interaction earn its place. You own engagement of the base, and you own it in service of both keeping customers and growing them.

Requirements

4+ years in lifecycle, CRM, or growth marketing, ideally in telecom, broadband, or another subscription business
Proven experience building engagement and cross-sell programs across email, SMS, and in-app
A strong email and newsletter background, including content strategy and audience growth
A creative approach to engagement, with a track record of fresh ideas that landed
Strong segmentation and data skills, comfortable tracking ARPU, LTV, and revenue per campaign
A genuine voice-of-the-customer instinct and comfort collaborating on the product roadmap
Comfort embracing emerging technology, including AI, to work more efficiently, for example for next-best-action, propensity modeling, and content personalization
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Nice To Haves

telecom bundling, loyalty programs, or community content

Responsibilities

Lead the overall strategy for deepening customer relationships and maximizing the value of Armstrong’s subscriber base.
Develop and continually enhance email, newsletter, SMS, app, and content-driven programs that keep customers informed, connected, and loyal.
Increase customer value and tenure by promoting speed-tier upgrades, product add-ons, and richer bundles—framed as genuinely beneficial, not a hard sell. Partner with Marketing Ops & Analytics to target the right segments, track uptake, and measure ARPU and LTV impact.
Leverage segmentation and data to ensure every customer receives relevant messages, offers, and content at the right moments.
Test new engagement formats, content types, and touchpoints to keep Armstrong top-of-mind and strengthen customer affinity.
Act as the customer advocate within Armstrong—surfacing insights, stories, and proof points that inform the product roadmap and strengthen marketing.
Partner with Marketing Ops & Analytics to track, analyze, and report on engagement, ARPU, cross-sell, and lifetime value.
Collaborate with Product Marketing on new offers, with Welcome on onboarding and early engagement, and with Social/Content/Communications on amplifying campaigns and customer stories.