Marketing Manager, Lifecycle Marketing

Ancestry•Draper, UT

23h•Hybrid

About The Position

The Lifecycle Marketing Manager is responsible for developing and optimizing multi-channel customer communications based on user lifecycle status (onboarding, engagement, retention, or win-back). This individual brings a strong mix of strategic thinking, program management, and data analysis to run high-performing campaigns autonomously while actively mentoring junior team members.

Requirements

3–5 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.

Responsibilities

Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.