Lifecycle Marketing Manager

Socure•San Francisco, CA

1d•$130,000 - $160,000

About The Position

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from initial engagement to pipeline. This individual-contributor, builder role leads lifecycle strategy across email and webinars and develops signal-driven, AI-powered programs that determine who receives outreach, when, and with what message. The manager defines buying-intent signals and builds agents and automated workflows to research accounts, create personalized messages, select channels and timing, and hand warm accounts to Sales with context. The role works closely with AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations. Success is measured by qualified pipeline and revenue. Marketing Operations owns platforms, data, scoring, routing, and attribution; this role owns the programs that run on top of them. The Lifecycle Marketing Manager sets the lifecycle roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement. They build signal-based programs, own lifecycle email and the webinar program, develop and govern AI agents, coordinate with Sales and Marketing Operations, measure results, run experiments, and protect trust and compliance. The position requires a test-and-learn mindset, ownership of outcomes, clear communication, cross-functional collaboration, and data-driven decision-making.

Requirements

3–5+ years of experience in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company.
Track record of growing pipeline through mid-funnel programs.
Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and Sales handoff.
Examples of building and shipping AI workflows or agents that perform real marketing work; candidates should bring examples to the interview.
Working knowledge of at least one modern marketing automation platform, such as Marketo, HubSpot, Customer.io, or similar, and Salesforce.
Experience running a webinar program that produced measurable pipeline.
Strong writing and editing skills, with judgment about when AI-generated output needs human review.
Comfort with data and ability to build reports.

Nice To Haves

Experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.
SQL or Python skills.

Responsibilities

Set lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, aligned with funnel definitions and revenue targets.
Determine which lifecycle programs to run or retire and where AI and automation can replace manual work.
Define and rank first- and third-party buying-intent signals, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and Salesforce opportunity-stage movement.
Turn signals into triggers with clear entry and exit rules so messaging matches account activity and Sales can see what was sent.
Design and deploy AI agents that research accounts and contacts, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context.
Set and monitor agent guardrails, including brand voice, compliance review, appropriate human approval, and ongoing performance monitoring.
Prototype with tools such as Claude, Clay, Zapier or n8n, APIs, and the marketing automation platform, then turn successful prototypes into durable programs.
Own lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs, and launch announcements.
Use AI to scale email personalization by persona, industry, and account context while maintaining copy, design, and deliverability standards.
Own webinars on Zoom Webinars and ON24, from topic selection and speaker preparation through promotion, live production, and follow-up.
Use webinar registrations, attendance, questions, and poll answers as signals for personalized follow-up and Sales handoffs within hours of events.
Use AI to repurpose webinars into recap emails, short clips, social posts, and sales assets.
Partner with Sales Development to define ready accounts and the context reps receive at handoff.
Provide Marketing Operations with lifecycle requirements for platform migration, scoring, and routing; Marketing Operations owns the build.
Own lifecycle program results, measured by signal-to-meeting conversion, signal-to-SQL rate, sourced and influenced pipeline, and velocity, using Marketing Operations reporting.
Run regular tests across signals, agent prompts, messaging, offers, timing, and webinar formats, and incorporate winning approaches into standard programs.
Provide marketing and sales leadership with recurring updates on program performance and planned changes.
Ensure programs meet CAN-SPAM, GDPR, and CASL requirements, and flag data or deliverability issues to Marketing Operations.
Work with Legal and Compliance on standards for AI-generated outreach.
Operate with a test-and-learn mindset, bias for action, and ownership of outcomes; collaborate cross-functionally, communicate clearly, and use data to guide decisions and recommendations.