Lifecycle Marketing Manager

PDQ

1d • Remote

About The Position

The Lifecycle Marketing Manager sits on PDQ's Customer Marketing team and works closely with Demand Generation. The role owns the webinar program and lifecycle events, and builds integrated campaigns that reach both customers and prospects. The programs support existing customers in discovering and adopting additional PDQ products while bringing new logos into the pipeline. The position reports to the Customer Marketing team manager and connects Customer Marketing with Demand Generation.

The role is responsible for turning PDQ's customer base and prospect audience into pipeline, with a direct impact on cross-sell revenue and new logo growth. It includes end-to-end webinar management, experimentation with formats, lifecycle segmentation and campaigns, performance measurement, and collaboration with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.

Requirements

• At least 3 years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• Experience running webinar or virtual event programs end to end, from planning through post-event follow-up.
• Hands-on experience with marketing automation and webinar platforms, such as HubSpot, Marketo, Zoom Webinars, or ON24.
• A track record of driving measurable pipeline, including cross-sell, expansion, and new-logo pipeline.
• Experience marketing a B2B SaaS product.
• Strong problem-solving and critical-thinking skills.
• Adaptability and comfort working in evolving environments.
• Attention to detail and a commitment to delivering quality work.
• Curiosity, initiative, and a continuous learning mindset.
• Excellent communication and relationship-building skills.
• Comfort owning goals that span two teams and keeping both aligned.

Nice To Haves

• Experience marketing to IT or other technical audiences.
• Familiarity with lifecycle marketing and customer segmentation.
• Experience with campaign reporting and attribution in Salesforce or a similar CRM.

Responsibilities

• Run the webinar program end to end, including topic and speaker selection, promotion, live production, follow-up, and pipeline reporting.
• Test webinar formats, measure conversion, and scale effective approaches.
• Build lifecycle events and campaigns to support customer adoption of additional PDQ products and generate cross-sell pipeline.
• Define customer segments for lifecycle programs using factors such as products owned, maturity, team size, and renewal stage, and tailor topics, invitations, and calls to action accordingly.
• Design integrated campaigns spanning prospects and customers, coordinating audiences, offers, and timing with Demand Generation.
• Track registrations, attendance, engagement, and sourced pipeline, and adjust programs based on results.
• Partner with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.
• Contribute to team initiatives, process improvements, and strategic goals.
• Support continuous improvement through feedback, learning, and innovation.

Benefits

• 4-day work week
• Equity participation
• Managers who champion professional development
• 100% premium coverage for medical, dental, and vision for the employee and dependents
• 100% premium coverage for short-term disability, long-term disability, life, and AD&D insurance
• Company match of the first 6% of employee deferrals
• Flexible paid time off policy
• Health Savings Account (HSA) and wellness incentives
• Quarterly Company Values Award

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed