Lifecycle Marketing Manager

OC Sports & Entertainment • Anaheim, CA

2d • Onsite

About The Position

The Lifecycle Marketing Manager owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. This role develops and executes data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention. The position is on-site with OC Sports & Entertainment, LLC in Orange County.

Requirements

• At least 5 years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools, such as Salesforce and Marketing Cloud.
• Strong analytical skills and experience using data to inform creative and strategic decisions.
• Experience managing large-scale CRM databases and integrations.
• Bachelor’s degree.

Nice To Haves

• Background in developing loyalty programs to increase dwell time and spend.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels to support acquisition, onboarding, engagement, and retention goals.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to enhance customer data use.
• Develop a loyalty program strategy for district visitors, including entertainment visitors, office workers, employees, and residents.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level