Lifecycle Marketing Manager

Atoms•Dallas, TX

2d•$90,000 - $110,000•Onsite

About The Position

Atoms is seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications for riders and drivers. This hands-on role sits at the intersection of marketing, operations, recruiting, and data. The manager will build and optimize engagement programs that turn first-time riders into loyal customers, guide driver candidates from application to their first shift, and keep employee drivers informed, engaged, and recognized. The role calls for a strategic, analytical, and action-oriented marketer who can design journeys at scale, thoughtfully segment audiences, test and iterate quickly, and write compelling, on-brand messaging. The manager will work end-to-end across rider and driver journeys and use Braze to create and improve lifecycle programs. The position is based in Atoms' Dallas office. Office-based teams work onsite five days per week. The base salary range is $90,000–$110,000 per year, with potential eligibility for equity awards.

Requirements

Bachelor's degree.
5–7 years of experience in lifecycle, CRM, or retention marketing.
Experience working in a fast-paced environment.
Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale.
Hands-on experience with a CRM or marketing automation platform; Braze is strongly preferred.
Experience with segmentation, personalization, and A/B testing, using data to drive decisions.
Strong writing skills and an eye for clear, concise, on-brand messaging.
A proven track record of testing, iterating, and improving processes quickly.
Strong cross-functional collaboration skills and a bias for action.
Excellent organizational skills and the ability to manage competing priorities across multiple markets and audiences.

Nice To Haves

Experience designing or managing loyalty, rewards, or incentive programs.
Experience marketing to more than one audience, such as customers and employees.

Responsibilities

Own lifecycle marketing strategy for riders and drivers, from first touch through long-term retention.
Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs.
Partner with Recruiting to develop candidate journeys that move driver applicants from application to first shift.
Own driver communications that keep drivers informed, engaged, and recognized.
Collaborate across the organization, including with Operations and Training, to ensure communications meet business needs.
Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement.
Help shape and execute loyalty and rewards programming, including the Driver Milestone Program.
Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance the data strategy.
Design and run A/B tests on messaging, timing, channels, and offers, and translate results into clear recommendations.
Track and report lifecycle performance, including engagement, conversion, and retention metrics.
Maintain Braze best practices, including data quality, deliverability, and message frequency.