Lifecycle Marketing Manager

Overflow

9d • Hybrid

About The Position

Overflow is hiring a hands-on Lifecycle Marketing Manager to own the prospect journey from first touch through marketing qualified lead and to build campaigns supporting customer expansion and renewal. The role designs and operates email, SMS, and in-app sequences that help qualify prospects and warm up existing customers for Sales and Customer Success. It works closely with Brand, Sales, and Success, uses HubSpot daily, and reports to the Head of Brand & Marketing. The position includes in-person collaboration on Mondays and Wednesdays at Overflow’s Los Gatos, California, or Birmingham, Alabama, office.

The role covers prospect journey strategy, lead scoring and MQL criteria, marketing automation, lifecycle messaging, audience segmentation, campaign experimentation, analytics, and reporting. It is intended for a marketer who enjoys the craft of lifecycle marketing and wants to apply it in service of Overflow’s mission to make generosity frictionless for churches, nonprofits, and other mission-driven organizations.

Requirements

• 3–5 years of experience in lifecycle, email, or demand generation marketing.
• Hands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform.
• A track record of growing MQL volume and lead-to-MQL conversion through automated sequences.
• Exceptional written communication skills, including the ability to make automated email feel personal, warm, and human.
• Strong analytical skills, including campaign reporting, A/B testing, and segmentation.
• Alignment with Overflow’s mission and values, including its commitment to serving the evangelical Christian church space alongside the wider nonprofit sector.
• Commitment to hybrid work, including in-person collaboration days currently held Monday and Wednesday.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.

Nice To Haves

• Experience with SMS marketing and TCPA compliance.
• A track record of partnering closely with Sales and Customer Success in a B2B SaaS environment.
• Familiarity with the nonprofit, philanthropy, or faith-based technology space.
• Comfort managing many campaigns, calendars, and stakeholders at once.
• Experience in B2B SaaS, fintech, or the nonprofit and faith space.

Responsibilities

• Own the prospect journey from first touch to marketing qualified lead and design the handoff to help BDRs convert MQLs to SQLs.
• Map prospect journeys for church leaders, operators, and nonprofit decision makers, and identify important moments in those journeys.
• Define lead scoring and MQL criteria with Sales and own routing, timing, and suppression rules during active sales cycles.
• Partner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow’s voice and mission.
• Build, launch, and maintain automated HubSpot sequences across email, SMS, and in-app touchpoints, including nurture and re-engagement programs.
• Write and edit clear, warm, on-brand copy for automated outreach.
• Own the lifecycle send calendar for seasonal giving moments, including year-end giving, and product launches.
• Maintain list health, deliverability, and channel compliance, including CAN-SPAM and TCPA requirements for SMS.
• Design and launch upsell, cross-sell, and renewal campaigns that support Sales and Customer Success.
• Develop audience segments based on funnel stage, behavior, and organization type.
• Personalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption.
• Define and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline.
• Run A/B tests across subject lines, content, timing, and journeys, and implement what works.
• Report campaign performance and insights to marketing and company leadership, translating data into clear next steps.

Benefits

• Competitive base salary with equity and commission eligibility.
• Medical, dental, and vision coverage for employees and dependents.
• Generous paid time off and company holidays.
• Paid parental leave.
• 401(k) retirement plan.
• Dedicated mental health and therapy stipend.
• Team retreats and intentional in-person gatherings throughout the year.
• Total compensation may include equity and performance-based bonuses for eligible roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level