Lifecycle Marketing Manager

Felix

7d • Remote

About The Position

Felix Health is seeking a Lifecycle Marketing Manager with experience leading and scaling full lifecycle programs. In this strategic role, the manager will develop and execute activation, engagement, retention, and win-back initiatives and own transactional patient communications. The role involves building personalized lifecycle experiences across multiple channels, optimizing customer journeys through experimentation, and partnering with product, design, engineering, and analytics teams to achieve shared objectives.

Requirements

• Multi-year track record owning lifecycle marketing programs, ideally for a consumer product with a large customer base.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Sendgrid, and related tools or languages such as HTML/CSS.
• Understanding of consumer acquisition, activation, engagement, and retention strategies.
• Thoughtful, critical thinker who applies a systematic and rigorous approach to problem-solving.
• Effective communicator and copywriter.
• Proven success working with cross-functional teams.
• Strong analytical skills, including the ability to interpret ambiguous data and environments, communicate critical insights, and ask the right questions.

Responsibilities

• Own the strategy and implementation of lifecycle marketing and transactional journeys across email, push notifications, SMS, and in-app messages using Iterable.
• Develop dynamic, personalized customer lifecycle experiences tailored to user behaviors.
• Draft clear, succinct, and persuasive copy for customer communications.
• Define and execute experiments to optimize lifecycle journeys.
• Collaborate with product, design, engineering, and analytics colleagues to align objectives, develop cohesive strategies, and execute together.

Benefits

• Full medical, dental, and vision benefits.
• Maternity and paternity policy.
• Four weeks of vacation: three weeks to use anytime and one week during the holidays.
• Competitive compensation.
• Stock option grant.
• Remote-first work from anywhere in Canada.
• Collaborative, high-performing team culture.
• Opportunity to make a large impact at an early-stage technology company.
• Professional development opportunities, working closely with founders and the senior leadership team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed