Lifecycle Marketing Manager
About The Position
Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. As part of the Commercial demand generation team, this role owns email strategy and execution and builds personalized, automated journeys to nurture new-business prospects through the buying journey. The manager will use compelling copy, audience segmentation, and experimentation to turn engagement into measurable progress toward MQLs and pipeline, working with demand generation, content, marketing operations, and sales to align email nurture with broader campaigns and prospect outreach. The role requires B2B demand generation experience, hands-on email campaign execution, and a data-driven approach to improving conversion and business impact. It is a full-time hybrid position based in the Philadelphia, Pennsylvania office. Technologies used include Marketo, Google Analytics, SFDC, ChatGPT, Claude, and Looker.
Requirements
- At least 4 years of relevant B2B marketing experience, including direct ownership of email marketing and lead nurture programs.
- Hands-on Marketo experience, including building automated journeys, audience segmentation, personalization, and campaign reporting.
- Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
- Strong email copywriting skills and understanding of email design, deliverability, and quality assurance best practices.
- Lifecycle mindset and ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
- Data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
- Strong collaboration and communication skills.
- Strong ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.
Responsibilities
- Own email marketing strategy and execution for Commercial new-business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
- Build and optimize automated nurture journeys that guide prospects through the buying process using behavior, interests, and funnel stage to deliver relevant messaging.
- Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
- Write compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
- Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
- Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization with marketing operations.
- Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
- Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
- Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.
Benefits
- 100% employer-paid medical insurance
- Paid vacation or flexible/unlimited vacation, depending on role and country
- Paid sick time
- Inclusive parental leave
- Paid holidays, including a year-end Global Week of Rest
- Volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and team-building activities
- Monthly cell phone stipend
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
