Lifecycle Marketing Manager

Expo•Chicago, IL

12d

About The Position

Expo is seeking a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch through becoming a paying customer and beyond. This is a builder role: the manager will set lifecycle strategy, write messaging, and run programs that educate, activate, convert, and retain users of Expo Application Services, including EAS Build, Workflows, Update, Hosting, and Launch. The role sits at the intersection of lifecycle, content, and growth marketing and partners closely with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations. The Lifecycle Marketing Manager will own end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention. They will define lifecycle goals and success metrics, build audience- and stage-specific frameworks, create and optimize email journeys and automation in HubSpot, and collaborate on in-product and customer education content. The role also involves measuring program performance, using customer feedback and quantitative data to improve messaging and journeys, and using AI and agentic tools to accelerate and standardize workflow creation. Expo is described as a remote-friendly Series B startup with approximately 50 employees. The position offers real ownership in a fast-paced environment and is suited to someone who wants to shape lifecycle marketing from the ground up.

Requirements

4–7+ years of experience in email marketing, lifecycle marketing, content marketing, or growth marketing.
Experience at a high-growth B2B SaaS or developer tools startup.
Hands-on experience building email journeys end to end, including segmentation, personalization, and lifecycle triggers.
Admin-level experience with marketing automation tools.
Proven ability to create content that drives measurable business outcomes.
Experience working closely with Marketing Operations, Product Marketing, and Growth Marketing.
Up-to-date knowledge of privacy and consent regulations for email.
Exceptional written and verbal communication skills.
Strong project management and cross-functional collaboration skills.
Comfort working in ambiguity and building programs from scratch.

Nice To Haves

HubSpot experience.
Experience at a Series B–C startup.
Experience marketing to developers or working in product-led growth.
Understanding of the developer ecosystem and what it takes to ship iOS, Android, and web apps.

Responsibilities

Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention.
Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing.
Build lifecycle frameworks for different stages and audiences, from solo developers to enterprise engineering teams.
Test, iterate on, and optimize customer journeys using performance data and customer insight.
Write and own lifecycle email journeys, including audience segmentation, personalization, behavior-based triggers, and multi-step sequencing.
Build, QA, launch, and optimize marketing automation journeys in HubSpot.
Test copy, subject lines, imagery, and calls to action to improve engagement and conversion.
Ensure programs comply with CAN-SPAM, GDPR, and CCPA as applicable.
Partner with Growth Product and Product Marketing on in-product and customer education content.
Keep lifecycle content consistent, on-brand, and useful to developers.
Define lifecycle KPIs for engagement, conversion, upgrade, and retention with Growth Marketing, Growth Product, and Revenue Operations.
Analyze lifecycle and content program performance to identify opportunities for improvement and scale.
Use quantitative data and qualitative feedback to refine messaging, sequencing, and formats.
Share insights and learnings with cross-functional partners.
Use AI and agentic tools to shorten the time from insight to shipped journey and build repeatable team workflows.