Lifecycle Marketing Manager

Sword

10d • $93,275 - $146,575

About The Position

Sword Health is seeking a data-driven, customer-obsessed Lifecycle Marketing Manager to execute and improve the end-to-end customer journey. The role designs, builds, and executes multi-channel campaigns across email, push notifications, and in-app messaging to drive activation, engagement, retention, and monetization. It also supports partnership efforts and ad hoc campaigns. The manager serves as the voice of the customer throughout the lifecycle, creating personalized experiences that improve engagement and business results. The position calls for strong problem-solving skills, hands-on execution, and the ability to use data to identify growth opportunities.

The role works across marketing, product, engineering, design, data, and customer success teams to deliver integrated campaigns and ensure the right events and attributes are available for triggering and personalization. The expected AI proficiency is at least Level 1 (Explorer), with the level varying by role seniority. Candidates should be prepared to discuss concrete examples of AI use in their work.

Sword describes its mission as building AI to improve healthcare and expanding access to care through an AI-native, 24/7 care program. The stated total compensation range for this role is $93,275–$146,575 USD, including base, variable compensation, and estimated private-company stock-option value where applicable. Country-specific benefits may vary and are detailed separately.

Requirements

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally in consumer technology or subscription services.
• Hands-on experience building automated workflows in CRM platforms such as Braze or Iterable.
• Hands-on experience using AI or LLM tools in day-to-day work, with examples of saving time or improving results.
• Strong analytical skills, including pulling cohorts, interpreting results, and translating findings into next steps.
• Experience with a business intelligence or analytics tool such as Looker, Tableau, Amplitude, or Mixpanel.
• Basic understanding of HTML and CSS for troubleshooting email templates.
• Understanding of data structures, APIs, and event-based triggering.
• Strong attention to detail and quality assurance discipline across multiple concurrent campaigns.
• Highly organized and self-starting, with the ability to manage multiple campaigns while maintaining strict quality control.
• Ability to demonstrate at least Level 1 (Explorer) AI proficiency, using AI daily to boost personal productivity.

Nice To Haves

• Strong copywriting and editing skills.
• Experience with AI-driven personalization or predictive CRM features, such as Braze Intelligence.
• Experience with partnership or B2B2C campaigns.

Responsibilities

• Build, deploy, and maintain automated lifecycle campaigns across email, push notifications, and in-app messages using CRM platforms such as Braze or Iterable.
• Identify opportunities to optimize user journeys and campaigns from onboarding through active engagement, reactivation, and winback.
• Use AI and LLM tools to streamline recurring work such as briefs, copy variants, quality assurance, and reporting, and test ways to improve program intelligence and personalization.
• Design and run experiments on subject lines, send times, content, and channel mix to optimize campaign performance and generate incremental lift.
• Track and report lifecycle KPIs, including open rates, click-through rates, conversion rates, unsubscribe rates, churn, and winbacks, and share actionable insights with the broader team.
• Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships, and Customer Success to execute an integrated marketing and promotional calendar.
• Work with Design, Product, Engineering, and Data to ensure the right events and attributes are available in Braze for triggering and personalization.

Benefits

• Sword offers benefits beyond total compensation; country-specific benefits may vary and will be detailed separately.
• The compensation range may include the estimated value of private company stock options where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed