Manager, Lifecycle Marketing
About The Position
The Manager, Lifecycle Marketing will support the launch and growth of a direct-to-consumer streaming platform featuring news, sports, and entertainment. This role drives customer engagement, retention, and growth through personalized lifecycle marketing campaigns and customer journeys across email, push notifications, in-app messaging, and other owned channels. The position executes and quality-checks campaigns, manages automated journeys and audience segments, monitors performance, and recommends optimizations based on campaign data. It partners with Product, Analytics, Creative, Content, and Engineering teams to support promotional campaigns, feature launches, subscriber initiatives, and live events. This is a contract position based in Los Angeles, California, with a hybrid workplace. The stated pay range is $50.00–$69.00 per hour.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 7 years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, or related digital marketing roles.
- Hands-on experience with Braze or a similar marketing automation platform, such as Salesforce Marketing Cloud, Iterable, or Adobe Campaign.
- Strong understanding of lifecycle marketing principles, including onboarding, engagement, retention, re-engagement, and win-back strategies.
- Experience building and managing customer segments based on behavioral and engagement data.
- Familiarity with project management tools such as Jira, Airtable, Asana, Monday.com, or similar platforms.
- Experience analyzing campaign performance and using insights to optimize future campaigns.
- Strong communication skills and ability to work cross-functionally.
- Exceptional attention to detail and campaign quality-assurance experience.
- Strong hands-on experience with Braze and executing lifecycle or CRM campaigns.
Nice To Haves
- Experience in subscription-based, streaming, media, entertainment, or sports environments; these backgrounds are highly preferred.
- Experience with analytics tools such as Adobe Analytics, Amplitude, GA4, or Tableau.
- Familiarity with creative tools such as Figma or Adobe Photoshop.
- Basic HTML/CSS knowledge for email and messaging quality assurance.
Responsibilities
- Build, launch, manage, execute, and quality-check lifecycle marketing campaigns across email, push notifications, in-app messaging, and other owned channels.
- Verify campaign audience targeting, personalization, links, tracking parameters, and deliverability.
- Monitor campaign performance, identify opportunities for optimization, and maintain campaign calendars to ensure timely execution.
- Support onboarding, engagement, retention, and win-back campaigns.
- Build and maintain automated customer journeys using behavioral triggers and audience segmentation.
- Partner with stakeholders to implement lifecycle marketing strategies.
- Create and manage audience segments using customer, behavioral, and engagement data.
- Implement personalized messaging and dynamic content strategies, and ensure targeting and suppression logic is accurate.
- Collaborate with Product, Analytics, Creative, Content, and Engineering teams.
- Support promotional campaigns, feature launches, subscriber initiatives, and live events.
- Communicate campaign status, readiness, and results to stakeholders.
- Analyze engagement, conversion, and retention metrics.
- Support A/B testing to improve messaging, timing, creative, and customer experience.
- Provide data-driven recommendations to improve campaign performance.
Benefits
- Medical insurance, if eligible.
- Dental insurance, if eligible.
- Vision insurance, if eligible.
- Critical Illness, Accident, and Hospital coverage, if eligible.
- 401(k) retirement plan with pre-tax and Roth post-tax contributions available, if eligible.
- Voluntary life and AD&D insurance for the employee and dependents, if eligible.
- Short- and long-term disability coverage, if eligible.
- Health Spending Account (HSA), if eligible.
- Transportation benefits, if eligible.
- Employee Assistance Program, if eligible.
- Time off/leave, including PTO, vacation, or sick leave, if eligible.
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What This Job Offers
Career Level
Manager
