Lifecycle Marketing Manager

PlayStation Global•San Mateo, CA

3d•$117,900 - $176,900

About The Position

The Lifecycle Marketing Manager is part of PlayStation’s Lifecycle Marketing team within Global Media and Omnichannel Marketing. The team implements multichannel digital programs and campaigns to engage customers worldwide through relevant, personalized experiences across web, email, mobile, and on-console channels. The manager defines and owns lifecycle and owned-channel strategy for Product, Hardware, and Brand initiatives, supporting player engagement, conversion, retention, and revenue. This strategic and influential role works closely with Creative Studio, Data Science, Audience & Measurement, Marketing, and engineering teams across the Americas, Europe, and Asia. The role develops player-centric programs and scalable marketing practices, using data, experimentation, automation, and personalization to improve owned-channel experiences and business outcomes. It also explores emerging technologies and changing customer behaviors, translating relevant findings into scalable improvements. The estimated base pay range is $117,900–$176,900 USD. The role is eligible for SIE’s benefits package, including medical, dental, vision, matching 401(k), paid time off, a wellness program, and Sony product discounts. The role may also be eligible for a bonus package. SIE conducts background checks at the offer stage for new employees.

Responsibilities

Own lifecycle and owned-channel strategy for Product, Hardware, and Brand initiatives, defining channel roles and long-term roadmaps to support player engagement, conversion, retention, and revenue.
Lead Lifecycle Marketing partnerships with Product, Hardware, Brand, and global marketing teams to drive player and business outcomes.
Design player-centric programs that balance player needs with engagement and revenue goals, and evolve the Lifecycle Marketing foundation across web, email, mobile, and on-console direct messaging.
Set priorities and adjust owned-channel plans in response to launches, lifecycle stages, player behavior, and changing business needs, aligning teams around high-impact opportunities.
Lead technical and data discussions with marketing and engineering teams to scale automation, trigger-based messaging, and personalization.
Design experimentation plans for Product, Hardware, and Brand initiatives, using data insights to develop recommendations and scale learnings.
Use data-driven storytelling to communicate program performance, build stakeholder trust, and influence decisions.
Establish scalable Lifecycle Marketing best practices, including evergreen and automated customer journeys.
Explore emerging technologies, changing customer behaviors, and new lifecycle marketing approaches; identify opportunities to experiment and apply learnings to improve owned-channel experiences.