Lifecycle Marketing Manager

Marek Health•Pontiac, MI

5d•Remote

About The Position

Marek Health is hiring a Lifecycle Marketing Manager to own email and SMS strategy and execution end to end across Marek Health, Marek Diagnostics, and Marek Supplements. The role is accountable for the performance of these channels across lifecycle and automated flows, lead nurture, campaigns and promotions, client and care communications, and newsletters. It owns the program strategy and builds, with email and SMS positioned as important drivers of intakes, revenue, and retention. The manager will map and maintain the client journey, improve stage-to-stage conversion from intake through labs, provider exam, treatment plan, and first refill, and focus on retention, reactivation, and adoption of the Account Management portal. The role works with tech and sales to maintain the customer journey and partners with product to improve adoption of portal features. The position also owns lifecycle data requirements, event and attribute specifications, segmentation, quality assurance, copywriting, responsive email builds, deliverability, SMS compliance, and patient privacy. It maintains compliance with HIPAA, CAN-SPAM, and TCPA, and coordinates with the clinical team to ensure care communications and health claims are accurate and within regulatory guidelines. The manager runs ongoing testing and optimization, reports funnel performance and learnings, and uses AI to accelerate build, personalization, testing, and reporting. This is a full-time, remote role requiring effective collaboration across PST to EST time zones. It reports to the Growth and Operations Manager and works closely with the tech, sales, product, and clinical teams.

Requirements

5 to 7 years of experience running lifecycle, email, SMS, or CRM marketing, including ownership of program strategy.
Experience in a service-based or subscription business with an ongoing customer relationship.
End-to-end experience with an email and SMS platform.
Experience building multistep automated flows with triggers, segmentation, and cross-channel decision logic.
Strong understanding of email deliverability, including SPF, DKIM, DMARC, warming, inbox placement, and list hygiene, as well as SMS registration and consent.
Working knowledge of HIPAA and appropriate handling of protected health information in marketing tools, plus CAN-SPAM and TCPA.
Fluency in HTML and email templating such as Liquid or similar, including responsive and cross-client email development.
Ability to manage segmentation and its underlying data and write event specifications for technical teams.
Ability to map systems and document processes, including organizing and maintaining previously undocumented systems.
Ability to run A/B tests properly and interpret results.
Strong copywriting skills and analytical ability to use data to make decisions.
Ability to work independently, own an area, drive work without task-by-task management, and manage several workstreams across three brands.
Ability to work effectively across PST to EST time zones.

Nice To Haves

Experience with Customer.io; experience with Klaviyo, Iterable, Braze, Attentive, Postscript, or a similar platform is transferable.
Experience in health, wellness, supplements, or the longevity industry.

Responsibilities

Own, manage, and scale email and SMS strategy, calendar, and cadence across all three Marek brands.
Map the client lifecycle and maintain the source of truth for automated touchpoints, including triggers, audiences, content, and presentation.
Own and improve stage-to-stage conversion after intake, including intake to labs, labs to provider exam, exam to treatment plan, and first refill; establish baselines and measure channel impact.
Work with tech and sales to rebuild and maintain the client journey and translate lifecycle needs into implementations.
Drive client retention, reactivation, and adoption of the Account Management portal through email and SMS.
Run lifecycle flows, automated journeys, campaigns, promotions, client and care communications, and newsletters.
Build lead-nurture and mid-funnel journeys from first touch through questionnaire, discovery call, and intake.
Build and run onboarding, inactive-client, abandonment, win-back, and retention journeys; update flows for sales and promotions.
Define and maintain lifecycle event and attribute specifications across the clinical system, payments, scheduling, and both Shopify stores; QA new events with tech.
Own segments and segmentation data, and verify them during QA before sends.
Write copy, build and QA responsive emails across email clients, and make final quality decisions; work with design support.
Own email deliverability, including warming, SPF, DKIM, DMARC, list hygiene, suppression, and Gmail and Yahoo bulk-sender requirements.
Own SMS compliance and delivery, including 10DLC registration, opt-in and opt-out handling, and quiet hours.
Ensure messages comply with HIPAA, CAN-SPAM, and TCPA, and ensure protected health information is used only where allowed and is not exposed in marketing.
Partner with the clinical team on care communications and health claims to maintain accuracy and regulatory compliance.
Run a standing testing program, continuously optimize flows, and test hooks, offers, timing, channels, and structure.
Own funnel reporting from first touch to refill, communicate performance and takeaways, and use AI to accelerate build, personalization, testing, and reporting.