Lifecycle Marketing Manager

Vesync • Tustin, CA

1d • Onsite

About The Position

VeSync is hiring a Lifecycle Marketing Manager for a pre-launch wellness and technology ecosystem built around a connected product combining hardware and software. The role owns the customer journeys that convert initial interest into members and support member retention. The manager will build the lifecycle program from the ground up, designing personalized email and SMS journeys across the funnel, from waitlist sign-up and purchase through delivery, membership adoption, and renewal. This is a hands-on role starting with a waitlist and hypotheses while the brand, positioning, and claims framework are still being developed.

The manager will establish the lifecycle roadmap, campaign calendar, templates, segments, triggers, and testing program; operate email and SMS platforms and data feeds; and own conversion, retention, and engagement metrics. The role works with medical, regulatory, and legal reviewers on claim-bearing messages and partners with MarTech, DTC, Product, CX, growth, brand, and the creative studio. Device setup and the in-app experience are owned by Product.

This is an on-site, office-based position in Tustin, California. The starting salary is $125,000 annually.

Requirements

• Bachelor's degree required.
• At least 4 years of lifecycle, CRM, or retention marketing experience for consumer (B2C) brands, including hands-on direct-to-consumer (DTC) experience.
• Experience building lifecycle programs for a new brand, product, or program from the ground up.
• Experience owning journeys across the full funnel, from prospect nurture and conversion through post-purchase, retention, and win-back.
• Ability to build behavioral and purchase-data segments and triggers, and assess when personalization justifies added complexity.
• Hands-on experience with email and SMS platforms, including templates, flow logic, and data integrations.
• Experience building pre-purchase journeys that educate prospects and convert them.
• Understanding of retention, cohorts, churn, and lifetime value, with a focus on delivering lasting member value.
• Experience in health, wellness, or a similarly regulated space; knowledge of email and SMS consent rules and claims constraints.
• Ability to work amid ambiguity, make progress with partial information, and adapt as decisions change.
• Ability to collaborate closely with growth, product, CX, brand, and the creative studio.

Nice To Haves

• Subscription, membership, or connected-device experience.
• Experience with a considered purchase that includes a membership.
• Experience with platforms such as Klaviyo, Braze, Iterable, Attentive, or Postscript.

Responsibilities

• Build and prioritize email and SMS programs across prospecting and conversion, post-purchase and delivery, adoption, and retention.
• Create journeys and triggers that educate early sign-ups and waitlist prospects and move them toward their first order.
• Build post-purchase journeys from order confirmation through delivery and the first months of membership, keeping members informed about their membership.
• Plan the campaign calendar for campaign sends, launches, and promotions, and create reusable templates and modules.
• Build adoption, renewal, and win-back flows to support engagement and re-engage lapsed members.
• Create segments and triggers using purchase, membership, and engagement data to personalize communications.
• Develop approved claims language and templates in coordination with medical, regulatory, and legal review.
• Run structured tests of timing, offers, content, and journey logic; use results to guide future work.
• Set and report conversion, retention, and engagement metrics for lifecycle programs.
• Set up and operate email and SMS platforms, flows, templates, and data feeds in partnership with MarTech and DTC.
• Coordinate lifecycle and in-app messaging with Product, incorporate member feedback with CX, and collaborate with the creative studio on copy and design.

Benefits

• 100% covered medical, dental, and vision insurance for the employee, spouse, and dependents.
• 401(k) with a 4% employer match, eligible after 90 days of employment, with immediate vesting.
• Generous paid time off.
• Paid holidays.
• Life insurance.
• Voluntary life insurance.
• Disability insurance.
• Critical illness coverage.
• Accident insurance.
• Healthcare flexible spending account.
• Dependent care flexible spending account.
• Travel assistance program.
• Employee assistance program.
• Fully stocked kitchen.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level