Lifecycle Marketing Manager

Vesync • Tustin, CA

4d • Onsite

About The Position

VeSync is hiring a Lifecycle Marketing Manager to build and own the lifecycle marketing program for a pre-launch connected health and wellness product. The role will develop segmented, personalized email and SMS journeys spanning the full customer funnel, from initial interest and waitlist sign-up through purchase, delivery, membership adoption, retention, renewal, and win-back. The program starts without an established history, so the manager will determine priorities and build the lifecycle roadmap from the ground up.

This is a hands-on position responsible for creating and operating platform flows, templates, campaign calendars, data feeds, and testing programs in partnership with MarTech and direct-to-consumer teams. The manager will set and report conversion, retention, and engagement metrics, and use testing insights to guide future work. Claims in messages are subject to medical, regulatory, and legal review; the manager will develop approved language and templates to support compliant execution.

The role collaborates with Product on lifecycle and in-app messaging, CX on member feedback, and the growth, brand, and creative teams on the broader member journey. It is an on-site, office-based role in Tustin, California. Starting salary is $125,000 annually.

Requirements

• Bachelor's degree required.
• At least 4 years of experience in lifecycle, CRM, or retention marketing for consumer (B2C) brands, including hands-on DTC experience.
• Experience building lifecycle programs for a new brand, product, or program from the ground up.
• Experience owning full-funnel journeys before and after purchase, including prospect nurture, conversion, post-purchase, retention, and win-back.
• Ability to build segments and triggers from behavioral and purchase data and assess when personalization is worthwhile.
• Hands-on experience with email and SMS platforms such as Klaviyo, Braze, Iterable, Attentive, or Postscript, including templates, flow logic, and data integrations.
• Experience creating pre-purchase journeys that educate prospects and convert them; considered-purchase experience with an attached membership is relevant.
• Understanding of member retention, cohorts, churn, and lifetime value, with a focus on delivering lasting value.
• Experience in health, wellness, or a similarly regulated space; knowledge of email and SMS consent rules and claims constraints.
• Ability to work amid ambiguity and make progress while brand positioning and claims frameworks are still being established.
• Ability to collaborate with growth, product, CX, brand, and creative teams.

Nice To Haves

• Subscription, membership, or connected-device experience is strongly preferred.
• Experience building pre-purchase journeys for a considered purchase with a membership attached.

Responsibilities

• Build and prioritize an email and SMS lifecycle roadmap covering prospecting, conversion, post-purchase, delivery, adoption, and retention.
• Create journeys and triggers that educate early sign-ups and waitlist prospects and convert them into first-time customers.
• Develop post-purchase journeys from order confirmation through delivery and the first months of membership.
• Plan and own the campaign calendar, including campaign sends, launch communications, and promotions; create reusable templates and modules.
• Build adoption, renewal, and win-back flows to support member engagement and retention.
• Create audience segments and triggers using purchase, membership, and engagement data to personalize communications.
• Develop approved language and templates for claim-bearing messages in coordination with medical, regulatory, and legal review.
• Run structured tests of timing, offers, content, and journey logic, and use results to prioritize future work.
• Set and report conversion, retention, and engagement metrics for lifecycle programs.
• Set up and operate email and SMS platforms, flows, templates, and data feeds in partnership with MarTech and DTC.
• Coordinate with Product on lifecycle and in-app messaging, CX on member feedback, and the creative studio on copy and design.

Benefits

• 100% covered medical, dental, and vision insurance for the employee and spouse and dependents.
• 401(k) with 4% employer match, eligible after 90 days, with immediate vesting.
• Generous paid time off policy.
• Paid holidays.
• Life insurance.
• Voluntary life insurance.
• Disability insurance.
• Critical illness coverage.
• Accident insurance.
• Healthcare flexible spending account (FSA).
• Dependent care FSA.
• Travel assistance program.
• Employee Assistance Program (EAP).
• Fully stocked kitchen.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level