Lifecycle Marketing Manager

Bobyard • San Francisco, CA

7d • $120,000 - $150,000 • Onsite

About The Position

Marketing at Bobyard has active channels and strong early traction, but it currently lacks a single owner to convert demand into a unified customer lifecycle. As Lifecycle Marketing Manager, you will establish the playbooks, campaign architectures, and nurture flows that turn early interest into long-term ARR. Driving end-to-end strategy, execution, and conversion targets, you will map user journeys and deploy targeted programs across email, in-app touchpoints, and educational collateral. Success requires deep analytical instincts, seamless cross-functional orchestration, and a hands-on approach to continuous performance tracking.

Requirements

• 4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail
• Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
• Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content
• Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement
• Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned

Nice To Haves

• B2B SaaS experience selling into a non-technical or trades-adjacent buyer
• Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one

Responsibilities

• Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion
• Track funnel performance, run channel experiments, and turn data into optimization decisions to drive activation, adoptions, and pipeline
• Plan and collaborate on integrated campaigns across email, paid, content, events, and in-app channels
• Design onboarding and lifecycle sequences that accelerate speed-to-value, feature adoption, and expansion ARR
• Partner with GTM Engineering on lead routing, attribution accuracy, and marketing automation stack performance
• Maintain sender reputation, consent standards, and contact frequency capping alongside operations and legal

Benefits

• $120K–$150K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
• A real number to own, and the room to build the whole motion around it
• A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed