Senior Growth Marketing Manager

Salesforce•Seattle, WA

2d•$143,400 - $216,900

About The Position

Salesforce is seeking a Senior Growth Marketing Manager to join its Growth Marketing team as an individual contributor. The role focuses on driving self-serve onboarding, user conversion, monetization, and account expansion using Product-Led Growth (PLG) and lifecycle marketing principles. The manager leads end-to-end campaign development across onboarding journeys, promotional campaigns, and product launches. They partner with cross-functional teams to create effective in-product placements, run ongoing experiments, and optimize the customer journey to maximize customer lifetime value and revenue growth.

Requirements

7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
Proven track record designing end-to-end onboarding journeys, promotional campaigns, and product launch support strategies.
Deep expertise in acquisition, onboarding, conversion, and expansion campaigns within a SaaS or technology ecosystem.
Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
Strong quantitative analysis skills and experience running rigorous experimentation, including A/B and multivariate testing.
Strategic thinking and ability to balance creative campaign strategy with data-driven execution in a fast-paced environment.
Excellent cross-functional communication skills and a history of influencing product and revenue teams.

Responsibilities

Design, execute, and scale lifecycle marketing strategies and campaigns for onboarding, conversion, and expansion funnels.
Build and optimize personalized onboarding journeys to accelerate time-to-value and improve early product adoption.
Plan, launch, and manage targeted promotional campaigns to increase conversion and pipeline expansion.
Define and manage in-product placements, messages, and experiences that guide users toward feature discovery, activation, and self-service upgrades.
Support product launches from a growth perspective by developing go-to-market experiments and lifecycle touchpoints for new products and features.
Work with Product, Sales, Marketing, and Operations to improve value realization and monetization across the customer journey.
Own and execute an ongoing experimentation roadmap, including A/B testing, messaging, friction reduction, and trigger-based flows.
Define, track, and analyze key metrics to evaluate campaign effectiveness and drive continuous performance improvement.
Partner with Product Management, Design, Data/Analytics, and Sales to align on acquisition, adoption, and retention goals.
Use growth experiment insights and customer lifecycle data to influence product priorities and in-app messaging frameworks.