Senior Growth Marketing Manager

Till Financial•Brooklyn, NY

2d•Hybrid

About The Position

Till is a family banking app and kids’ debit card that helps parents raise financially capable kids. Now part of Western & Southern Financial Group, Till is entering a major growth phase, expanding its direct-to-consumer business and developing new ways for families to save, spend and grow together. The Senior Growth Marketing Manager will own direct acquisition of new families, from initial discovery through subscription, with a significant paid media budget. This hands-on role is accountable for customer acquisition cost (CAC), payback and conversion to paid against subscriber targets. The manager will set paid media strategy and budget allocation; run paid social, search and affiliate through an agency partner; build a creative testing program; and own conversion optimization for tillfinancial.com. The role partners with Lifecycle, Product, Brand and Design, Data, the agency partner, and the Head of Marketing. It reports to the Head of GTM. The role will establish and optimize acquisition channels, develop launch strategy, test campaigns and landing pages, define attribution and reporting needs, forecast channel performance by cohort, and manage the growth technology stack. The first priority is preparing a growth strategy for Till’s next major launch while current campaigns continue with team support through the end of the year. This is a hybrid role based at Till’s DUMBO, Brooklyn office, with a few days per week in person. Candidates should be in the greater NYC area. The base salary range is $130,000 to $194,000, depending on experience, and the role is eligible for an annual bonus. Candidates must be authorized to work in the United States; Till cannot sponsor employment visas at this time.

Requirements

Bachelor’s degree in Marketing, Business or a related field.
5–7+ years of growth or performance marketing experience for a consumer mobile app or subscription business; fintech experience is ideal.
Hands-on campaign management experience on Meta and Google, and experience owning a significant paid budget.
Track record of lowering CAC and improving conversion through funnel and landing page testing.
Experience running a creative testing program and briefing and managing an agency.
Strong grasp of attribution, including mobile measurement partners, SKAN, incrementality and cohort-based forecasting.
Ability to pull data independently and use it to make budget decisions.
Clear communication, a strong point of view and creative ideas for reaching families, supported by rigorous testing and data.
Must be authorized to work in the United States; employment visa sponsorship is not available.

Nice To Haves

Affiliate, partnership or sponsorship experience, or experience running brand campaigns alongside performance marketing.
Experience with Webflow or another no-code site builder and A/B testing tools.
Experience marketing to parents or families, or marketing children’s products.
Experience working with compliance and legal review in a regulated financial services company.
Fintech growth or performance marketing experience.

Responsibilities

Set the paid media plan and allocate budget across paid social, search and affiliate; pace spending and manage performance against CAC and payback targets.
Run an always-on creative testing roadmap covering concepts, hooks, formats and user-generated content with the agency partner; write briefs, derive insights for Brand, Lifecycle and Product, and manage ad compliance review.
Lead landing page and funnel testing on tillfinancial.com from first visit through subscription, including a paywall testing agenda agreed with Product and supported by Brand and Design.
Use research and performance data to understand parent audiences and develop campaigns and landing pages for parents of young children and teens.
Identify, test and scale new acquisition channels through structured experiments and turn successful approaches into repeatable playbooks.
Partner with the Head of Marketing on brand initiatives such as sponsorships, partnerships and upper-funnel awareness, and develop plans to measure their impact.
Define attribution and reporting needs with Data; use results to guide budget decisions, forecast channel performance by cohort and communicate results to leadership.
Set up and manage ad account structure, conversion tracking (including pixels, Meta Conversions API, a mobile measurement partner and SKAN), tag management, UTM and campaign taxonomy, affiliate tools and testing tools.
Build a growth strategy for the next major launch, including media plan, budget allocation, creative testing roadmap and landing pages.
Learn existing campaigns, agency operations and tracking; establish CAC and conversion baselines by channel, run focused tests and close tracking gaps with Data.