Senior Growth Marketing Manager

Clever • San Francisco, CA

1d • $126,000 - $167,000

About The Position

Clever is seeking a Senior Growth Marketing Manager, Partner Demand Generation, to lead growth marketing for its App Partner business. The role focuses on building and optimizing a modern B2B demand generation engine that creates measurable pipeline through account-based marketing, buying signals, automation, and innovative conversion experiences. The manager will shape strategy, test new approaches, and influence business results.

The position is part of Clever’s Growth, Lifecycle & Customer Marketing team, which connects customer needs with business opportunities through data-driven, integrated marketing programs. The role partners closely with App Partner Sales and teams across Sales, Product Marketing, Lifecycle, Customer Success, and Marketing Operations. It also supports expansion within existing App Partner relationships and establishes performance frameworks linking marketing activity to pipeline, account progression, conversion, and revenue influence.

Requirements

• At least 7 years of experience in B2B growth marketing, demand generation, account-based marketing, or related SaaS marketing roles.
• Demonstrated success developing and executing integrated demand generation strategies tied to measurable pipeline or revenue outcomes.
• Hands-on experience building account-based marketing programs, including account segmentation, targeting, and engagement across complex B2B buying groups.
• Strong experience partnering with Sales on account prioritization, lead management, opportunity creation, and pipeline acceleration.
• Deep understanding of B2B marketing funnels, conversion optimization, lead qualification, attribution, and performance measurement.
• Experience using CRM, marketing automation, and sales intelligence platforms to execute and optimize growth programs.
• Strong analytical skills and ability to translate data and customer insights into actionable strategies and recommendations.
• Ability to independently lead cross-functional initiatives, manage competing priorities, and drive programs from strategy through execution.
• Strategic, hands-on approach, with willingness to experiment, challenge assumptions, and take ownership of business outcomes.

Nice To Haves

• Experience marketing complex or technical B2B SaaS solutions, including APIs, integrations, or platform products.
• Familiarity with education technology, K–12 markets, or software providers selling into educational institutions.
• Experience with Apollo, Salesforce, intent data, and sales engagement technologies.
• Experience designing automated, signal-triggered marketing programs and coordinated Marketing and Sales workflows.
• Familiarity with AI-powered conversational marketing, interactive digital experiences, or emerging approaches to prospect qualification and conversion.
• Experience with customer expansion, product-led growth, or partner ecosystem marketing.
• Experience building demand generation programs and operating models in evolving or scaling organizations.

Responsibilities

• Develop and execute integrated, always-on App Partner demand generation programs to generate qualified pipeline, accelerate opportunities, and support new-business revenue goals.
• Partner with App Partner Sales to identify priority accounts, buying groups, and market segments, and develop targeted account-based programs that balance personalization with scalable outreach.
• Use Apollo, account intelligence, and behavioral data to identify opportunities, prioritize engagement, and coordinate timely Marketing and Sales outreach.
• Design multichannel customer journeys that move prospects from awareness and education through product exploration, qualification, and purchase.
• Explore and optimize digital, conversational, and AI-assisted experiences that help prospects discover solutions, engage with Clever, and connect with Sales.
• Collaborate with Sales, Product Marketing, Lifecycle, Customer Success, and Marketing Operations to translate business priorities and product positioning into coordinated growth programs.
• Identify commercial growth opportunities in existing App Partner relationships and collaborate with Lifecycle and Customer Marketing on expansion and cross-sell initiatives.
• Establish performance frameworks connecting marketing activity to qualified pipeline, account progression, conversion, and revenue influence, and use experimentation and insights to improve results.

Benefits

• Competitive salary
• Flexible Paid Time Off
• Paid Parental Leave
• Healthcare, vision, and dental coverage for employees and their families
• Mental healthcare service supporting employees’ mental and emotional wellness
• Yearly personal development budget for courses, conferences, trainings, books, and more
• Learning & Development program
• Annual company and team events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed