Senior Growth Marketing Manager

Whip•Rockville, MD

11d•Remote

About The Position

Whip rents cars by the week to rideshare and delivery drivers, with insurance and maintenance included. The Senior Growth Marketing Manager owns the end-to-end growth engine: acquiring qualified drivers, supporting their vehicle pickup and continued rentals, managing paid budgets, improving local search, launching new cities, and reporting how marketing investment contributes to drivers and revenue. This is a hands-on individual-contributor role initially, with the potential to build and lead a team as the company grows. The position is remote and works across Whip’s markets: Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa, and Washington, DC. The role involves close partnership with operations and leadership, and may include managing agencies, freelancers, and vendors.

Requirements

At least 6 years of experience in performance or growth marketing.
At least 3 years personally managing a paid media budget of $50,000 or more per month.
Hands-on expertise in Google Ads and Meta Ads, including personally building and optimizing campaigns.
A proven record of lowering cost per lead or acquisition, with results that can be explained in detail.
Working knowledge of technical and local SEO.
Strong analytics skills, including GA4, Google Tag Manager, conversion tracking, and spreadsheet modeling.
Experience running marketing across multiple cities or regions.
Clear, direct communication with executives, and comfort taking direction and pushing back with data.

Nice To Haves

Experience in rideshare, the gig economy, mobility, auto rental, or another local, two-sided marketplace.
Experience recruiting gig or hourly workers through paid channels.
Bilingual English/Spanish skills or experience marketing to multilingual audiences.
Experience with lifecycle tools such as HubSpot, Braze, Klaviyo, or similar, and SMS marketing.
Experience launching new markets from zero.

Responsibilities

Own the paid media budget across Google, Meta, TikTok, YouTube, and other channels; personally plan, launch, and optimize campaigns.
Target drivers by market, platform, and vehicle interest, and shift spending toward markets, channels, and vehicle classes with the lowest cost per activated driver.
Grow organic sign-ups through technical SEO, city landing pages, and ranking content.
Manage Google Business Profiles for every location.
Improve the funnel from ad click through application, approval, vehicle pickup, and repeat rental.
Run A/B tests on landing pages, offers, and sign-up forms.
Partner with operations on lead follow-up, retention, and referral campaigns using email, SMS, and driver referrals, aligning spend with fleet availability by market.
Build and run go-to-market plans for new cities, including pre-launch waitlists and launch-week campaigns.
Set up and maintain conversion tracking, attribution, and dashboards using GA4, Google Tag Manager, ad pixels, and CRM tools.
Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend, and influenced revenue, with clear next steps.
Manage agencies, freelancers, and vendors when they are a faster or more cost-effective option.